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AvatarUX Extended Its Partnership with L&W

10 february 2023
Author: James Burton
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The extended contract foresees new games from AvatarUX being included in Light & Wonder's proprietary platform for further distribution.

Light & Wonder and AvatarUX: cooperation

Details of the Contract

AvatarUX is an award-winning gaming company that will reach a bigger audience of fans thanks to the extension of its partnership with Light & Wonder’s OpenGaming platform.

The proprietary system is among the most important networks in the gambling sector, as it includes many entertainment products that are popular worldwide.

The intention to start a joint effort was announced in 2022. It was assumed that the 2 firms would work together to create 8 new games within 3 years. Thanks to this expansion, AvatarUX’s most proficient entertainment will be promoted.

The list of distributed slots incorporates:

  • CherryPop;
  • MonkeyPop, etc.

Benefits of the Extension

Thanks to the enlargement of the agreement terms, the games will be presented to gamblers in North America and other top markets. Light & Wonder, already a leading company in iGaming and cross-platform entertainment, will, thus, be able to add unique immersive content to its portfolio.

Another advantage of extending this partnership concerns the possibility of launching top-performing titles with a new mechanic, PopWinsä. Players will be able to benefit from it in the first months of 2023.

Niki Longmuir’s Comments

The CEO of AvatarUX said that their partner represents a leading brand in the iGaming industry, so collaborating with the firm is a significant milestone.

Thanks to the agreement, AvatarUX will be able to promote some of its top-rated products, increasing the brand's visibility even more and boosting the revenue stream. The alliance will help the developer tackle various titles in highly diverse markets, including the US.

Mr Longmuir added that this is an excellent step for his corporation. The team is confident they can add value to the partner brand.

Words of Steve Mayes

Light & Wonder’s representative said that collaborating with AvatarUX has been successful in the past few months. Therefore, the agency’s team is happy to expand this partnership further to include high-quality fan-favourite titles in the proprietary entertainment network.

Mr Mayes added that AvatarUX is among the best suppliers of games, which is why Light & Wonder is pleased to cooperate with them more closely than before.

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