The gaming software developer Scientific Games (SG) has entered into a new agreement with Banijay to expand licensing rights to use the Deal or No Deal brand.
A popular TV game and a lot of amusement content bear this name.
The Details of the Deal
SG has developed a ton of lottery content (100+ products) under the Deal or No Deal brand, which is exclusively owned by Banijay. The companies have been cooperating for 16 years.
The new contract will allow the provider to supply the themed products to:
- Austria;
- the Philippines;
- Greece;
- Australia;
- Azerbaijan;
- Poland;
- Italy;
- Norway, and other jurisdictions.
The Participants' Comments
According to Lex Scott, one of Banijay’s managers, the collaboration with Scientific Games has stood the test of time. Work within the Deal or No Deal brand allowed the developer to create a lot of products that are recognisable and loved by the public.
In turn, Kyle Rogers, a representative of SG, noted that the studio's partnership with Banijay is an important stage for its development in the lottery software creation field.
The firm looks forward to furthering fruitful cooperation and the emergence of new demanded sweepstakes products. Such solutions will captivate the target audience and bring good income to operators.
You can order games from the Deal or No Deal series and other popular gambling products by contacting Casino Market managers. Our range includes the most sought-after solutions from leading manufacturers in the amusement niche.
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