A year ago, BetConstruct presented to the iGaming world its iconic personage, Mr. First. Then, one of the company’s partner developers, RubyPlay, released a slot incorporating the charismatic character’s image.
The ambassador’s introduction has led to enhanced engagement rates in both online gambling and cryptocurrency spheres. Ruzanna Elchyan, BetConstruct’s Head of Gaming, and Dr Eyal Loz, RubyPlay’s CPO, shared their opinions on the collaboration and further plans.
Emergence and Significance of Mr. First
The personage is a fun-filled project created for easier delivery of complex tech ideas within the entertainment field. This is a confident yet funny man who has his way around the player community. The character’s influence is significant but not intimidating. Looking at the ambassador, punters can relate to him and feel understood, inspired and engaged, according to Mr Loz.
Ms Elchyan said that the companies have had to come up with such a personage for advertising purposes. They needed someone who could exude expertise in iGaming and crypto operations without too much seriousness.
The appearance of Mr. First resulted in:
- attracting a younger generation of active gamblers;
- elevating wagering experiences and making them memorable;
- delivering a brand-new and immersive initiative, oriented towards clients;
- positively impacting the online amusement segment’s engagement rates, etc.
In the end, the character boosted the industry’s development and transformed into a symbol of innovative ideas, increased excitement and creativity.
Victory at the B.F.T.H. Arena Awards
At the end of 2023, RubyPlay’s slot Immortal Ways: Mr. First was claimed as the year’s best game for online casinos at the prestigious event. That occasion demonstrated great public acceptance of the novelty and signified the official recognition of the partnership between the 2 providers.
Ms Elchyan noted that her company is constantly searching for unusual concepts for improving user experiences. Creative initiatives are often born in cooperation with other decent corporations. The expert considers such collaborations important and promising. Thanks to the partner and victory at the award ceremony, BetConstruct continues to further push the boundaries and develop fresh industry-transformative concepts.
Talking about the main reason behind the success achieved at the event, Mr Loz voiced Mr. First’s authenticity.
The slot became a hit due to the following components:
- an eye-catching design;
- a theme of ancient Egypt;
- a top-performing mechanic;
- a funny shirtless personage.
Ms Elchyan added that BetConstruct’s team is aware of the increasing demand for exceptional gambling experiences. She is confident that industry gatherings, like the B.F.T.H. one, are key to digging out corresponding ideas and tools. This is how innovations are driven.
Such events allow for:
- developing collectively;
- exchanging valuable insights;
- negotiating important growth aspects;
- showcasing the latest solutions in the industry, etc.
The aggregator is committed to delivering strong support for these meetings and actively participating in them. As a result, the entire segment evolves and reveals more tempting opportunities.
Mad Hit Olympic First: Upcoming Release
RubyPlay’s team is preparing to unveil another potential hit for the amusement sphere. Talking about the inspiration behind the new title, Mr Loz mentioned this year’s Summer Olympic Games and their coincidence with the next B.F.T.H. ceremony in July.
In the upcoming slot, Mr. First is positioned as a professional cyclist, destined to grab all the golden medals. The novelty features:
- 25 separate reels;
- a 5×5 playing matrix;
- 3,125 winning lines, etc.
According to Ms Elchyan’s statement, the amusement release offers an exciting fusion of an exhilarating sports competition spirit with familiar iGaming vibes. The merge delivers an engaging experience that allows punters to dive deeply into heated action. The plot is mesmerising and fun-filled, illustrating a perfect detail-focused approach. Finally, the famous mechanic promises to make the novelty stand out in the saturated market.
Further Collaborative Plans of the Brands
According to Mr Loz, the partnership between the 2 companies is based on a mutually respectful attitude. Both corporations have a strong commitment to innovation and are always up for fresh commercial and art ideas. Creative designs are vital for the partners. When such prominent associates have so many shared values, fruitful opportunities and amazing collaborative results are inevitable.
For BetConstruct, cooperation with RubyPlay is among the most important agreements. The joint work pours into diversified and immersive content created, which quickly becomes recognisable in the iGaming sector. The younger brand’s creativity, as well as its dedication to innovative ideas and tools, makes it a perfect partner. In turn, the aggregator’s amusement catalogue enriches with titles that deliver a fantastic UX.
Mr Loz summarised plans for the further collaboration:
- their cooperation will stretch over multiple regions worldwide;
- the 2 companies will proceed to astonish the industry with new products;
- the pool of upcoming releases includes not only games but also promo initiatives.
The CPO also said that deals with decent market participants, like BetConstruct, always break old limitations and evoke new unparalleled beginnings.
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