Light & Wonder's Senior VP shared thoughts on the recent uplift in the popularity of smart tables. In Simon Johnson's opinion, the increased use of such equipment in Macau and other Asian markets is a substantial trend for the entire entertainment segment.
The expert is confident that products of this type offer better opportunities in terms of collecting player information and providing data security.
EGMs, supplied by L&W and other decent providers, are renowned thanks to their great capabilities, like:
Electronic hardware can be completely automated or require the support and maintenance of real dealers. Both options are in high demand.
Mr Johnson said that everyone involved in the industry must consider the growing popularity of smart play. Light & Wonder’s team alters its roadmaps considering the necessity to pay more attention to such offerings. The amusement segments of Asia Pacific and other regions with significant customer demand for live casino games need more data-driven solutions. This turns into a global tendency.
Thanks to the usage of smart tables, operators can now receive extensive information about entertainment sessions and their participants. Managers easily discover users' habits, choices, behaviour patterns, preferences, etc. However, Mr Johnson emphasised that the key reason for gathering the data is to deliver relevant solutions to end clients.
For businesses and punters, it is of utmost importance to have access to well-thought-out content, which corresponds to modern trends and the industry’s current needs.
When it comes to Asia-Pacific's territories, L&W majorly values its operations in:
The latter is now expanding the number of its gambling halls and increasing the levels of gaming machine deployment.
Mr Johnson emphasised the need to explore key markets and attempt to get ahead of the requirements. Nevertheless, it is wise to never miss smaller segments since large sectors often draw the major part of attention.
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