eGaming Monitor, a B2B service supplier, has examined the worldwide gambling trends and has put some stats together, particularly paying attention to Christmas ratings.
The gap between sequels and editions of games was also taken into consideration.
Brief Summary
Starburst by NetEnt has become the world's leader in the rating of slot distribution. Pragmatic Play also had an effective year. The brand took around half of the highest positions in the charts. The company has the Big Bass series to thank for its impressive results, as one title from the franchise has debuted on the list.
Before the holidays, operators had just about 7 days to replace their football-themed slots with Christmas entertainment. The festive season was difficult for content creators as well. Many of them were attempting to launch new versions of previous games. Some of the titles merely had the designs replaced.
The theme change may have seemed slightly rapid, yet some companies were capable of it.
Distribution of Christmas Games
The following companies have been dominating in this category during the festive season:
- Pragmatic Play;
- Evolution;
- Play'n GO;
- Games Global;
- Inspired.
The Christmas rating has a limit of one most entertaining title from every provider. Games are positioned by their popularity across the platforms of over 2,000 operators.
The slot that has come on top was Big Bass Bonanza with a Christmas redesign. The 2nd place went to Gameburger Studios as its exciting fishing game has also received a winter revamp. The list also included a few completely fresh names, such as Lucksome and Gold Coin Studios. The debutants ended in the 15th and 10th position respectively.
In the other rating, which demonstrates solely the titles launched this year, the same 2 entries have taken the lead. NetEnt came 3rd in both charts, but with 2 different holiday-themed slots. Like in the former list, a few newcomer companies made their way to the top 20.
Most of the time, new products perform better than the resurfaced games from the former years. However, older slots have stood the test of time, as about 60% of the 100 most popular Christmas titles have been released before 2022.
The overall results of recent years:
- 423 holiday-themed games were analysed, and 111 of them came out in 2022.
- In comparison to 98 deliveries in 2021, the companies have stepped up a little.
The most productive developer of Christmas slots is Spinomenal. Apart from releasing numerous festive titles every year, the brand redesigns existing ones with holiday-themed visuals. Games Global is another group that focuses on seasonal entertainment, most of which is created by subsidiary companies. Playtech concentrated on other areas of its development, having released only 1 holiday game this year.
Wazdan frequently delivers a bunch of Christmas releases, and Fazi debuted in the rating, having presented 15 holiday-themed versions of its titles.
Editions vs New Games
The vast majority of the recent Christmas slots were redesigns of already familiar products. Punters appear to be attracted to these adaptations, and operators regularly update festive site sections with them.
At the same time, new games perform just somewhat better than editions in ratings. But there can be exemptions.
To get the complete picture, it is useful to filter the entertainment catalogue by such categories:
- country;
- studio;
- operator;
- site;
- type of page;
- game position on the portal.
Greatest Dealmakers: Studios and Aggregators
At the top of lucrative arrangements, the leader has changed. Two new content agreements were inked by Lady Luck Games, which makes it the most active dealmaker in the last months.
As for aggregators, Relax Gaming has been forming more partnerships. One such example is its content agreement with Air Dice. This implies that the group currently shares the highest position as the most active aggregator throughout the recent half a year.
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