Famous creators of crash games have analysed the potential of this content type in 2024. The products open up exciting new opportunities for casino promotion and growth.
Niche Expansion: Emerging Possibilities
Our team offers key excerpts from interviews with several developers in the new segment:
To connect amusement hits from these and other software providers to your gambling platform, please leave a request to Casino Market managers.
Spribe’s UFC Sponsorship in North America
UFC is one of the world’s most recognisable MMA brands, with 300+ million admirers. It has the youngest sports fan base (40.1 y.o. on average) and a high concentration of millennials. About 43% of the corporation’s connoisseurs are 18−34 years old. They are potential enthusiastic players of the gaming developer’s Aviator crash title.
The agreement’s details were first revealed in October 2023 and included:
- connecting live UFC event broadcasts;
- placing the gambling provider’s materials in the octagon;
- shaping a yearly brand ambassador fund involving top-rate athletes, etc.
Spribe’s CCO stated that that deal has led to and highlighted the proprietary product’s impressive popularity. In Giorgi Tsutskiridze's opinion, one of the primary keys to that success was branding.
Since the company plans to intensively expand in the North American market, especially in the USA, Aviator can become a natural entertainment sensation. Leveraging the partner’s widely recognised name, the developer is positioned to enhance its regional presence. The expert also called the collaboration one of the most significant in his studio’s history.
Aviatrix’s Crash Tournaments
The company’s Chief Account Officer mentioned that gamblers like the multiplayer mode because it allows them to watch other users' results throughout the wagering process. Anastasia Rimskaya's statements revealed that the factor creates energising competition between participants, helping operators drive retention and shape a loyal client base.
The developers of the Aviatrix title also regularly conduct network tournaments to engage punters. These contests comprise large-pool rewards. For instance, one of the supplier’s events had € 1 million on offer.
1X2 Network’s Business Plans
One of the most famous gambling studios in the UK sees excellent prospects for growing in the North American market. The provider’s debut crash game, Maverick, was released in the US and became one of the 1st to receive the local regulator’s approval.
The company’s CPO stated that the launch process began in Michigan. According to Alex Ratcliffe's words, that was a considered decision, going in line with the enterprise’s wider expansion strategy. Before this, corporate analysts thoroughly explored the market and revealed the lack of high-quality crash content in the state. The provider plans to fill the gap with its top-notch solutions.
From Sportsbook to Crash Fans: BetGames' Strategy
The corporation sees many similarities between the 2 gambling niches, and its development strategy is based on this resemblance. The organisation’s CEO noted that sports betting and crash entertainment mechanics have much in common. In Andreas Koeberl's opinion, this is great news as the studio presents itself as a connector between wagering and gaming.
The content producer created Skyward, which simultaneously serves as an amusement title and a fantastic acquisition instrument. The solution is well-positioned to attract a broad audience to numerous operators' lobbies.
Social Interaction in Casino Games
This aspect has become an essential part of all gambling studios' approach to development in North America. Such engaging elements will be of great importance in 2024 and beyond.
Mr Ratcliffe confirms this growing tendency in the industry and is confident that Maverick has everything to meet the demand. The product is ideal for gamers who appreciate social, inclusive and highly interactive elements.
Mr Tsutskiridze shares this opinion, using the example of Aviator. Punters can collectively enjoy the hit and exchange impressions. He mentioned that standard slots do not have this aspect at their core.
RTP and Bonus Programs in Crash Titles
Such products usually boast a high percentage of return to players. For instance, Aviator’s parameter is 97%. Nevertheless, these entertainment solutions bring solid revenue to operators. The key explanation for the profitability phenomenon is better engagement rates.
Mr Tsutskiridze said the higher the RTP, the more enthusiasts can win and, hence, the more significant their interest in the particular title. Good customer reviews attract an even larger audience. Exceptional gaming experiences that Aviator delivers and Spribe’s marketing instruments enlarge the volume of bets. For many gambling managers, this mix is the best GGR generator across all the offerings.
Bonuses are another vital element for boosting revenue:
- Aviatrix integrated the functionality with free wagers. It allows casino owners to express their care for clients and grants the entrepreneurs complete control of the feature to affect retention parameters.
- BetGames puts remuneration options at the centre. Mr Koeberl noted that the modern industry lacks incentive differentiation. The studio delivers special offers, like extra rounds, to gamblers who like risking and enjoy continuous sessions.
The only challenge here is combating bonus abuse. The concept emerged due to quick crash gameplay at low odds. The solution lies in awarding incentives based on punters' behaviour instead of random remuneration, in Mr Koeberl’s opinion. The expert proposes to grant extra prizes to those who, for instance, place a specific number of wagers or do not cash out before a particular multiplier bar.
Role of Regulation in Content Development
Crash game producers have issues certifying new titles because the niche is relatively new and jurisdictions still need to develop common standards. For instance, Mr Koeberl emphasised obstacles in licensing amusement software in Africa. Nevertheless, the representative is optimistic in this regard since crash content is RNG-based, like well-regulated slots.
Mr Ratcliffe underlines the need for more consensus among authorities regarding the entertainment category. They have diverse opinions about categorising and regulating crash games. While this presents some challenges, there are also inspiring opportunities due to the ample space for innovation.
Most developers are convinced that the new type of content will remain popular in 2024 and beyond. It will attract a broad audience to gambling portals, so the providers continue to create unique products for this promising segment.
The main benefits of crash games comprise:
- multiplayer and social stimulus;
- familiar appealing mechanic for sports betting fans;
- exciting elements for intriguing younger player generations, etc.
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