The global gambling segment is actively expanding, so operators face the need to serve numerous player categories with diverse preferences. To provide clients with relevant content, managers resort to aggregation services from giants like EveryMatrix.
The company’s entertainment platform, SlotMatrix, comprises various games, including tailored titles, from leading suppliers. The corporation’s Head of Casino shared thoughts on innovating amusement products. In Stian Enger Pettersen's opinion, gambling aggregation is a constantly evolving solution.
Gaming Diversity in the Modern Industry
EveryMatrix’s team boasts 15+ years of experience creating, spreading, and installing a rich content collection, one of the biggest in the entire segment. This occupation helped the experts understand that localising games is as important as their quality and variety. While it is vital to adhere to the unique regulations of each region, comprehending local players' needs and cultural specifics is also crucial.
Mr Pettersen noted that some markets are more dynamic, so their trends change frequently and rapidly. Casino owners must work extra in such countries to deliver personalised content to their customers while aligning with the state’s regulatory norms.
The representative recommends managers the following:
- tailor game order and categories for precise markets;
- create several sections on the portal for different player groups;
- highlight separate segments on the website for VIPs and regular users, etc.
These arrangements will help entrepreneurs to stand out from the crowd. The expert also emphasised the significance of automation.
EveryMatrix’s Competitive Offer
The provider is one of the largest industry aggregators, and it integrates a record amount of amusement content. For instance, the supplier added 37 game developers to its network solely in 2023. The company’s mission is to deliver fresh titles constantly.
The corporation’s SlotMatrix allows partner operators to offer players tailored products for specific regions. The system is powered by the CasinoEngine platform.
The latter ensures:
- flexibility;
- localisation;
- personalisation.
The entertainment collection contains various hits, which help entrepreneurs target the desired audience type and please it with the most relevant solutions. The system is regularly expanded with new additions.
Rising Popularity of Slot Aggregation
Gambler preferences have changed more rapidly in recent years. To stay ahead, corporations like EveryMatrix integrate a large number of gaming titles. However, to avoid quantity overcoming quality, they must align with the latest technology and general industry trends. Exploring the audience's current needs and behavioural patterns in specific countries is also crucial.
Mr Pettersen stated that a particular slot can deliver better results in some regions for a while, but the tendency may change over time for diverse reasons. It may be hard for gambling platform owners to monitor all the shifts. Thus, cooperation with aggregators is a great solution.
For instance, partnering with EveryMatrix delivers the following benefits:
- access to various slots for particular markets and audiences;
- support of experienced specialists in choosing a brand strategy;
- diverse bonuses and engagement features for boosting retention;
- convenient APIs for flawless, quick and one-session content integration;
- availability of exclusive titles which cannot be found on other platforms, etc.
How to Keep Modern Players Involved
EveryMatrix’s team has developed an exceptional suite of gamification instruments entitled BonusEngine Boosters. The toolkit adds another level of satisfaction and excitement for gamblers. The provider integrated the solution into all its slots.
The collection includes:
- leaderboards;
- free spin variations;
- customisable jackpots;
- wheels with instant prizes;
- real-time interactive widgets;
- quests and challenges, and more.
All the features can be personalized and changed within a single management space. The solution was crafted to enhance acquisition and retention rates on operators' portals. It also reduces casino marketing expenses and allows entrepreneurs to create targeted and configurable promos.
Incentives and Responsible Gaming: Balance
In Mr Pettersen’s opinion, providers must develop technologies and products that comply with regulations and transparent gambling principles. His corporation leverages this strategy in all markets of operation, covering 300+ clients in total.
The expert highlighted that the company became the 1st iGaming producer awarded the WLA’s Safer Gambling certificate. To achieve that accomplishment, the enterprise underwent a meticulous audit procedure. The check-up sought evidence that EveryMatrix adheres to the association’s rules for protecting gamblers.
Additionally, the supplier has a strong ESG policy, ensuring all its employees from diverse departments worldwide are well-informed of the latest responsible and ethical discoveries. The staff is also provided with cutting-edge tools that help it achieve the mentioned goals.
At the Casino Market aggregator, you can buy certified games from EveryMatrix and other top-notch gambling software providers.
Feel free to contact us if you want to access the industry's most profitable slots and reliable management tools.
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