BetConstruct is about to partake in the ICE’s last London edition, which will be held on February 6−8. Vigen Badalyan, the company’s Co-Founder, voiced expectations for the upcoming expo. He also talked about the corporation’s objectives and hopes for 2024 overall.
Details of the Provider’s Participation in ICE
The expert said that the preparation for the exhibition is always a meticulous procedure for the team. Mr Badalyan reminded this would be BetConstruct’s 10th visit to the annual trade fair since its debut back in 2014. Thus, one of the developer’s main goals for the show is to demonstrate the growth it has undergone over the last decade.
While starting from sports betting and data-related offerings, the manufacturer now boasts a multi-vertical portfolio, which includes:
- payment services;
- Metaverse solutions;
- cryptocurrency options;
- live casino games, and more.
At the exhibition, the supplier will once again reveal its commitment to innovation. The organisation aims to set new records and standards for the iGaming segment. Following this objective, the team plans to interact with associates, showcase its best developments and discuss industry-driving ideas during the expo. Mr Badalyan invited everyone to celebrate the company’s path to success together.
The brand will perform under the slogan It’s Your Dream. The motto is aimed at encouraging the event’s guests to acknowledge and reveal their most daring aspirations. The solutions and concepts that BetConstruct is about to present at ICE will inspire attendees to expand their thinking, push boundaries, go beyond standards, and opt for uniqueness.
Recent Initiatives of the Gaming Supplier
In December, the corporation had the 1st-ever edition of the B.F.T.H. Arena Awards. The novel ceremony demonstrated impressive results. It was organised to acknowledge amazing achievements across numerous web gambling categories and boasted a whopping prize pool of about $ 5 million — FTN 3,333,000. Over 50 content producers visited the event, which signified the inaugural edition’s success.
The great accomplishments related to this occasion set a high benchmark for the corporation in 2024 as BetConstruct’s team would work hard to surpass the results. The next B.F.T.H. gathering is planned for this year’s June.
Another thrilling project, recently delivered by the company, is Ortak, an NFT-related solution launched in January. The offering underlines the supplier’s commitment to driving creativity within the tokenisation field. Mr Badalyan expressed excitement about the opportunities the iGaming sector can reveal with the help of up-to-date technology.
Operators' Needs in an Evolving Industry
The demands of gambling managers have substantially increased due to the sphere's continuous growth. Modern entertainment platforms require a rich spectrum of content, including casino titles, sportsbook offerings, innovative options, etc. This is the only way for them to efficiently cover the preferences of different players.
For instance, BetConstruct’s partner VBET delivers around 8,000 online games and 45,000 sportsbook amusement products annually. Now, the brand has finished incorporating crypto possibilities with the help of the BetChain system.
In Mr Badalyan’s opinion, modern operators need:
- up-to-date payment services;
- risk-management options based on AI;
- progressive gaming and wagering software, etc.
That is why the corporation has created its SpringBME, an all-around platform for efficiently administering gambling projects. The solution encompasses a single control panel with instruments for web portal development, financial accounting, and other essential tasks. Marketing and CRM tools, including affiliate ones, are also incorporated into the console for productive user acquisition and retention.
The expert listed some tasks that operators need to perform to stay at the forefront of the market:
- localise offerings;
- initiate partnerships;
- comply with regulations;
- use up-to-date technology;
- diversify product assortment;
- enhance the management style.
This is an important range of objectives, especially for those entrepreneurs who want to expand globally. An ever-evolving industry requires a comprehensive approach.
Key Challenges for the Year
Mr Badalyan highlighted the need to maintain and surpass the results gained in 2023 as one of the most difficult objectives for the next 12 months. Navigation through a constantly changing sphere is also a complicated quest. However, it is important as the provider needs to stay aware of the latest tech advancements, gambler tastes, emerging tendencies, etc. Holding leadership in the iGaming segment is a challenge.
The developer’s projects like FTN Jackpot will also need special attention in terms of growth and expansion. The team has to maintain and optimise the offerings to keep top positions throughout 2024 and beyond.
To meet the requirements, the manufacturer will need to apply the following:
- strategising;
- adaptation skills;
- dedication to innovation.
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