ESG in the Gaming Segment: Slotegrator’s Analysis

25 may 2023
Author: James Burton
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Slotegrator's team recommends using Environmental, Social, and Governance (ESG) standards in gaming business practices.

ESG in iGaming and other businesses

The UN General Assembly resorted to these norms when creating a blueprint with 17 corporate objectives for improving society's future. The so-called «2030 Agenda» covers the demands of investors, directors, employees, clients, and other parties involved.

Responsible Measures in Business

Let us see the main ESG notions for entertainment and other niches:

  1. Environmental recommendations tend to restrict a company's impact on nature. Major actions are taken to combat air pollution, global warming, excessive resource consumption, and other issues.
  2. Social principles address a company's influence on people and the population in general. Businesses demonstrate their attitude towards significant public issues across the globe. They also support actions against animal testing, bullying, confidentiality violation, etc.
  3. Governance norms determine an internal organisation: employees, directors, and other parties. It also covers data safety policies, public interactions, staff education, corporate ethics, etc. These aspects make contributors positive about the company’s performance.

So far, these measures are considered the best practices in iGaming and other segments. They made it easier for operators' brands to reach the level of large international corporations.

New Practices in iGaming

When stakeholders search for potential projects, they look at prospects. In this context, ESG standards need to be taken seriously by gambling brands. They should prove honest intentions to bring quality content into the world.

The MGA has introduced its initiative to support ESG tendencies and motivate licensed entrepreneurs to analyse their productivity. The Maltese organisation ensures the new system for optional reports will see the world soon. Presenting the ESG-oriented Code of Good Practice will also help amusement businesses show their utter respect to society and the surrounding environment.

Honest gaming creates a safe atmosphere for all parties involved. This means self-excluding measures for punters and transparent operations from casino sites. An AML campaign may also be mentioned here as it helps businesses avoid scams and other fraudulent activities.

Let us overview some examples of ESG-related actions among famous entertainment companies:

  • Kindred Group demonstrated fair policies by sharing part of its income from problem gambling.
  • 888 Holdings assigned an ESG-dedicated commission to monitor well-secure online activities, climate change initiatives, and community involvement.
  • Greentube's top management enabled stable work conditions that supported voluntary social projects and strict policies.

Make sure to keep your content adjusted to players' needs and demands. Contact Casino Market's specialists to order software with responsibility-supporting features, social games, protection programs and other useful products.

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