Thomas Smallwood, Head of Marketing at ESA Gaming, explained the role of casino classics in the mobile gambling world. Does traditional software such as Roulette and Blackjack require some modifications? Let us see the professional opinion in this regard.
Reinventing Traditional Content
Casino classics remain relevant these days. And there is no need for contextual changes. Software developers can surely upgrade interface, animation, and other visual elements. This is especially the case with mobile-first gaming products.
Most casino sites have, at least, several classic table titles in their catalogue. According to Thomas Smallwood, many providers continue creating new variations of Baccarat and Poker. They try to show how traditional games can be customised to the modern market's needs and demands.
The reinvention of classics is a real thing. To mobile-first audiences, casino games and retro slots can become more accessible. However, excessive changes can make them hardly associable with the original content. Bringing Roulette to the mobile screen will not be able to evoke emotions similar to the desktop version, which might break the user's expectations.
The retention of classics from ESA Gaming:
- Blackjack or Poker needs players to manage their hands dealt on a small screen. There is little space for external elements to dilute from the main action;
- Fruitz & Spinz, a 3-reel slot with a wheel of fortune, sits well on smartphones;
- Roulette and Blackjack receive VIP versions with an extra emphasis on mobile-first, cutting-edge graphics, to make them truly adjusted to smaller devices.
Mobile versions of casino classics may look colourful and offer higher winnings but they must stay consistent with the original games. Not all players are desperate for having traditional content reinvented for them. They just want to enjoy their favourite adventures from a comfortable place. When it comes to a mobile experience, it is about making it equal to a desktop one.
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