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EveryMatrix Will Deliver Its Branded Content to Soft2Bet and DraftKings

04 july 2023
Author: James Burton

EveryMatrix announced the signing of 2 commercial deals at once to increase the availability of its branded iGaming offerings.

EveryMatrix, Soft2Bet, DraftKings: deals

The company has entered into agreements with Soft2Bet and DraftKings. Both studios are widely known and highly demanded organisations in the gambling segment.

Contract with Soft2Bet

As part of the agreement, the partner received access to the provider's entertainment library, including:

  • internal content from the Armadillo Studios division;
  • products from exclusive partners JVL and Nocturne Studios.

All the innovative iGaming solutions are supplied via the popular SlotMatrix aggregation platform.

Razvan Haiduc, EveryMatrix’s CEO, noted that this contract is set to help his company extend audience coverage. Lots of gamblers from different parts of the world will get access to the thrilling amusement products of the provider.

Soft2Bet holds the licences of such countries:

  • Malta;
  • Sweden;
  • Denmark;
  • Ireland.

Among the biggest achievements of the brand is the successful deployment of over 60 online amusement portals with 8,500+ games.

The studio’s representative, Daniel Mitton, highlighted the importance of the deal and the quality of EveryMatrix’s content to be integrated. The expert added that his company can now boost its overall offering for both partners and gamblers.

Agreement with DraftKings

Thanks to this deal, EveryMatrix gained access to New Jersey’s iGaming market. The partnership is set to accelerate the supplier's growth in the US. According to the company’s representatives, a series of game launches in other states will take place by the end of the year. Now, the studio is waiting for authorities' approval.

Erik Nyman, EveryMatrix’s high-ranked official in the Americas, mentioned that collaboration with DraftKings is an important step for his company's US operations. The representative is excited to start cooperation with the team of a market leader.

EveryMatrix’s management focuses on partnering with top US organisations, providing them with high-quality products via the proprietary platform. The aggregation service gives partners access to a large entertainment library and revolutionary marketing tools. The team is pleased to enter a new strategic alliance and looks forward to expanding the network of loyal operators and players across North America.

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