A record jump in the popularity of the iGaming market has made the industry the fastest-growing segment of the economy in recent years. The online sector's revenue has already exceeded $66.72 billion, and the expected annual market growth exceeds 11.4%.
The Casino Market team will tell you how to launch a gambling business in the new realities, and what trends will evoke the maximum response from the audience.
The development of an online casino will not cause any difficulties. We guarantee comprehensive support at every stage of starting a business, and you just have to follow our tips and grow your customer base.
In recent times, the entire industry has undergone global changes. Innovations affected not only the technical capabilities of the online segment but also legal regulation.
With the growth of the iGaming sector, governments in many countries have begun to implement legislative amendments aimed at tightening market control regulations and improving responsible gaming policies.
The trend is associated with a significant increase in the number of online players and includes the following amendments:
The iGaming industry is changing and improving much faster than any other online commerce industry.
The most popular turnkey casino solution examples for developing gaming platforms of the new generation are:
According to H2 Gambling Capital reports, in 2017, mobile users accounted for only 10% of the industry's turnover. And according to the results of 2020, more than 45% of the digital traffic was attracted through mobile devices.
By the middle of 2021, the volume of this market for the first time exceeded desktop traffic, reaching 50.8%. According to forecasts, by 2025 the turnover of the mobile sector will be more than 58.2% of all digital traffic, and the figure will continue to grow.
The reasons for the rapid popularisation of the mobile industry:
The rapid growth of the market has led to the Mobile-First phenomenon — gambling products are first created for mobile users, and only then scaled up for the desktop audience.
VR technologies are specialised tools for creating a completely artificial digital world that gives the illusion of complete immersion.
Virtual reality in gambling was first created in 2015 by the SlotsMillion corporation. The studio has developed a full-scale digital casino where you can not only play your favourite entertainment but also walk around the hall, chat with other users and staff.
There is also VR content in the Microgaming lineup. The world's largest developer of gaming software has created a virtual roulette with unusual functionality and the effect of complete immersion.
Today, virtual technologies are most firmly intertwined with the live format. Broadcasts from the studios are conducted from high-tech panoramic and 3D cameras, which ensures maximum realism of the picture. Plus, a special headset gives an additional immersion effect.
All world manufacturers are working on improving the tool and making it as cheap as possible. For example, a special VR application is already on sale in the Google store, the price of which is only 14–19 dollars, while the first models cost from several hundred to thousands of dollars.
Modernisation did not only influence technologies for creating game content. Those innovations also affected the financial sector.
The most popular trend of 2022 is the full-scale transition of the online market to cryptocurrency settlements.
Advantages and unique features of cryptocurrency transactions:
One of the most popular options for using AI tools in gambling is chatbots. These are built-in interactive assistant programs, whose tasks include:
Chatbots can be used not only as a component of a gambling session but also to optimise internal business processes, including:
Blockchain tools have allowed playground operators not only to optimise the financial sphere of their business as much as possible but also to provide end-users with guarantees of transparent and safe gaming.
One commonly used method is MD5 cryptographic algorithms. This is an interactive packet data hashing program that allows you to evaluate the fairness of any game for money — from roulette to lotto and online emulators.
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The program starts before the session starts and generates a sequence of values that drop out during the round
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The finished code with game combinations is encrypted and takes the form of a random set of Latin letters and numbers. The generated chain is transferred for storage to a secure remote server
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After the end of the session, the player gets access to the verification code and an individual key password to decrypt it
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Having received a chain of values dropped during the game, the user can check them with the session history manually or use any independent third-party resource.
The administration of the gambling establishment is not related to the code generation program and cannot influence the result of the check, thereby guaranteeing the absolute honesty and transparency of the game
Given the level of competition in the market, the main task of the operator is to offer customers unique gaming solutions that provide the maximum level of involvement.
Traditional fruit mixes have given way to interactive developments, including:
Story games based on comics, popular blockbusters, political events, show business, etc. are becoming increasingly popular with the audience. Moreover, in addition to the main plot, side branches and several difficulty levels are often found in such machines.
New casino content is getting closer to the canons of computer games. Now users have an opportunity to:
The decision to buy an online casino with live games is a great way to attract a multi-million audience and guarantee them an unforgettable experience.
Live content accounts for approximately 23–25% of the entire gambling industry. And with the advent of the ability to combine a live game with VR technologies, the number of market adherents will increase exponentially.
Here is an interesting fact: it was live casinos that became a popular alternative to betting during the cancellation of mass sports and social events in 2020–2021.
Multiplayer is one of the main drivers of the video game industry in 2022.
The advantages of such developments include:
A unique branch of the entertainment industry that combines all the qualities of gambling, but does not involve payments to participants in real money.
The principle of social content monetisation is fundamentally different from any other iGaming format and allows you to introduce several sources of income into the program at once:
One of the main advantages of creating a turnkey online casino with social games is that there is no need to pay out cash winnings. Winning rewards are awarded in-game bonuses that motivate you to continue the session.
The gambling industry is one of the most flexible business sectors, adapting almost instantly to the trends of the digital market.
With the Casino Market team, the question of how to open a new generation online casino can be solved in a matter of minutes. It is enough to contact our representative and describe your wishes regarding the programs you would like to purchase.
We provide a lot of online casino software solutions that would be beneficial for you.
We are aware of the most promising novelties of the market and offer:
Apart from that, you can find a turnkey casino website for sale. Become a part of the successful Casino Market family and start the best turnkey online business today!
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