Over the past 5 years, the iGaming industry has shown dramatic growth: every year the market volume increases by 11.4%, and this is far from the limit.
2022 is a great time to organise a profitable gambling start-up.
The Casino Market company will bring your most daring business ideas to life. We will help you navigate the starting budget and achieve high profitability in the short term.
The work of gaming houses and other projects is evaluated based on specific financial parameters. They include:
These are all bets of players, except for winnings and bonuses received from the casino.
As a rule, the operator issues additional points for:
It is worth analysing the GGR parameter for at least 6 months. In a short reporting period, the GGR indicator may decrease significantly (due to large winnings) and not demonstrate the real state of affairs in the company.
A proven recipe for GGR growth is attracting solvent players. High-quality traffic with a focus on the wealthy audience will increase the average check and enhance the gross income.
The metric is calculated as the gross income minus all operating expenses of the entrepreneur.
The current costs of a turnkey casino include:
The NGR parameter gives an accurate summary of the results of the casino business. It applies not only to entrepreneurs but to the whole industry.
The UK wagering regulator, for example, estimates market growth by taking into account the NGR performance. The European Gambling Association is also studying the profitability of the iGaming industry based on the net profit of the best operators in 27 member countries of the organisation.
To increase the NGR parameter, it is necessary to reduce operating costs. It can be possible by transferring some of the functions to outsourcing or optimising business processes within the company.
The crossbred performance indicators of the turnkey casino business are calculated considering the behaviour of the audience on the site and financial metrics.
Main hybrid KPIs in gambling:
Creating a turnkey online casino is the first step to developing a profitable business. There must be a good strategy for distributing content to get a decent income in the future.
The operators can use several promotion methods at once (SEO, SMM), doing both independent work and cooperating with affiliates. This approach will make online casino marketing more flexible: it is always possible to adjust the advertising budget in one direction or another.
Available ways of promoting an iGaming project:
A set of measures to raise the position of a wagering site in search engines. It is most effective to bring the gambling resource to the top of queries in Google, Yandex, and Yahoo!.
To achieve the desired result, SEO specialists:
When during the registration the gamer gives access for the use of his data, the administrators can set up an email newsletter.
Features of such messages:
Creating the best turnkey online business is hard to imagine without promotion in the SMM environment. These are popular social networks: Facebook, Instagram, YouTube, VKontakte, Telegram, and Twitter.
Usually, SMM specialists:
The operator partially delegates marketing tasks to partners, increasing the profitability of the casino business.
Advantages of working with affiliates:
Experienced businessmen know that it is necessary not only to attract an audience to the site but also to retain especially valuable clients.
Effective interaction with registered users will help:
The development of an online casino with a loyalty program is focused on the following bonuses:
In loyalty programs, there is often such a thing as wagers. This is the number of online bets that a gambler must make before withdrawing bonus money.
The size of the wagers varies from x5 to x40. For starting bonuses, this figure is traditionally higher, while current bonuses need to be played 5–7 times.
If the gross revenue of an iGaming project is taken as 100%, then the net profit will be 30–40% after all operating deductions. This is a good and important indicator to focus on at the start.
The lion's share of expenses depends on the country of registration of the business. A balanced choice of jurisdiction will increase the operator's net income by up to 50%, given the basic traffic indicators of the gambling resource.
The country where an iGaming project is licensed affects:
It is most profitable to buy an online turnkey casino solution with a licence of such offshore zones:
The optimisation of expenses directly affects the company's net income. The right approach to the organisation of business processes reduces operating costs and improves casino profits.
The main ways to reduce expenses:
The Casino Market company offers customers a turnkey casino website for sale — without overpayments and with full support at all stages of starting a business.
Benefits of cooperation with the Casino Market aggregator studio:
You can estimate the functionality of a turnkey online casino in a free demo mode.
Contact the Casino Market specialist and get an individual offer for starting a casino project!
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