The new edition of ICE London, which was also the first big post-pandemic exhibition, has taken place recently. Among the multiple companies that have arrived to present their innovations was the gaming supplier Greentube.
Michael Bauer spoke about the group's initial expectations, the content that was showcased and the objectives for the year. The expert stated that excellent content is always the most important factor in the company's work. The group anticipated exhibiting its improved abilities in developing products.
Greentube's Achievements
Some acquisitions have taken place in 2022, such as one with the Present Creative enterprise, the cooperation with which has been of huge benefit to the company. In particular, the arrangement allowed the provider to create a team of game developers and visual designers that can operate in the United States.
Additionally, a joint venture was arranged with Flamingocatz, which allows the supplier to diversify its offerings for North America and put practical knowledge to use.
Fresh Slots of the Company
Several slot series were introduced on the provider's stand during ICE London. For instance, these were:
- Diamond Tales;
- Diamond Link;
- Cash Connection.
The first games for this year from the fairytale-inspired amusement franchises were already presented. For instance, Diamond Tales: The Little Mermaid is one of the novelties. It contains a lot of progressive and unique features.
The Cash Connection series is also continuing to grow with another game being added to its lineup. It was presented as both land-based and online entertainment.
Another novelty, Manic Potions, which is a magic-themed game, came out in late January. It is a classic 5-reel slot with 1,024 pay lines and can offer:
- multiple bonuses;
- exciting mechanics;
- plenty of boosters, etc.
Provider’s Expectations and Goals
For the company, ICE is one of the most significant exhibitions, where meeting and working with associates is always anticipated. A few recent years have been hard for the coordinators, yet in 2023, things are getting back to normal.
The enterprise's executives and employees spent numerous months preparing for the exhibition and hoping to communicate with their colleagues in person. For the group, it was a valuable experience to chat about important achievements with like-minded people.
Mr Bauer has named a few key places for development, starting with North America. In recent times, licences in several states have been secured via a couple of lucrative arrangements:
- One of the most important contracts was with RSI, according to which the supplier's fan-favourite titles went live in New Jersey.
- Canada is another area where the company put its full focus. The licence in Ontario was obtained after the local iGaming market became regulated last year.
The company specifically saw strong potential in the jurisdictions of Latin America, where a few lucrative deals were secured. Due to them, the enterprise's offerings have demonstrated extremely strong results in a multitude of the region's countries, for instance:
- Peru and Colombia historically have a powerful casino presence, and the group's titles are incredibly popular there.
- In Chile, the provider also has a trustworthy collaborator, Latamwin.
- Brazil is considered to be a country full of opportunities and is interesting for Greentube.
The company constantly monitors improvements in various jurisdictions.
Deal with IGT and Other Plans
Due to the lucrative licensing contract with IGT, the gaming field will get access to a patent that applies to the content from both companies. This is a huge achievement as Greentube expands its offerings. The lineup of the 2 studios is cutting-edge and a perfect representation of industry talent.
Greentube’s team also plans to attend other events in North America to signify its influence in the area. As internet gaming is becoming more popular, local-themed exhibitions have received extra support from industry companies. The group believes that it is destined to play a significant part in the market's development.
Another reason why the company attends exhibitions is to exchange thoughts and ideas with more influential members of the sector. This is why its presence should be expected at many important shows this year.
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