According to statistics covering the period from 2003 (when the entertainment industry in the CIS countries began to actively develop) to 2015, the average annual growth of the iGaming market was approximately $2 billion.
This data is sufficient to decide to open a betting business. For comparison, in Europe, this figure is $20 billion. However, it is important to keep in mind that in this region, the niche has been developing for a long time. Here, the sector is already established, legalised, and popular.
The reason for the distribution of new technologies is that online gambling is currently accessible to everyone. Today, most people have personal gadgets and network access.
The ability to place bids on smartphones is propelling the industry to the next level, because anyone with a mobile phone, Internet, and some financial resources can become a bettor. No land-based establishment can boast of such indicators.
To achieve success, offline locations need to create a website under the famous brand, which results in diversification of income and a boost in traffic.
Casino Market experts will tell you about the launch of a profitable entertainment project.
Factors that Affected the Popularisation of Gambling
The list of aspects that influenced the spread of such products includes:
- A wide range of content. Such a variety cannot be found in land-based halls, because a digital portal can offer more than just classic options (slots, roulette, etc.). It is a resource that combines standard games and in-demand novelties (such as binary options). All this helps attract a large number of clients.
- An extensive bonus system. Incentives are an effective tool that no project can be complete without.
- Social gambling. Virtual casinos allow players to have fun without the need to spend money. Bids are made with credits, not real funds. This is a separate area, which is actively developing in countries where betting is prohibited.
How to Create a Gaming Site
This field of activity is a kind of a constructor that consists of certain elements. Its foundation is the portal, on which content and payment systems are installed. This is a static model of any digital establishment.
But the reality is that other additional factors must be taken into account, such as design and partner programs. The combination of all these components provides good results.
Let us consider a step-by-step algorithm for launching an entertainment site:
- The choice of a software vendor.
- Branding.
- Acquisition of a licence.
- Creation of design.
- Selection of a domain.
- Selection of game providers.
- Installation of payment systems.
Select a Provider of Program Components
There are quite a few options in the niche, with prices ranging from a few hundred to millions of dollars. No company working in this field and producing program components sells the product itself, that is, its source code.
Entrepreneurs can use the gaming software for their purposes, but can never own it. A huge amount of effort, money, and time is spent on the development of such a solution, the cost of which is impossible to estimate. However, we can say that it is quite expensive.
All brands that are seriously involved in the product’s creation choose to rent it (instead of selling). This applies to both entertainment content and settlement methods.
Casino Software: Pitfalls
People expect something amazing when they are offered to buy a portal’s script for a few hundred dollars. However, such solutions are usually duct-taped together and made for mass distribution.
This leads to a complete loss of security because a huge number of operators end up with identical open-source products, available to everyone.
This is how the competitors get projects of similar quality and hire a specialist who can do anything with it. Such software may contain malicious algorithms or simple errors.
It is crucial to understand that program components for gaming sites require constant technical support. For that, casino owners can hire programmers, but there is no guarantee they will be able to work diligently.
The solution can be quite complex and faultily implemented. Even if a competent person tries to fix it, the process will take a significant amount of time and investment. Eventually, entrepreneurs will not save any money but rather lose it.
There is another nuance: experienced users can distinguish a casino that is based on a script from high-quality program components. And once people discover this, they simply will not want to stay on such a website.
Players are the end consumers, and the more loyal they are to the operator’s content, the greater his profits.
It is worth mentioning other consequences of using scripted models, such as how this decision will affect marketing. If affiliate programs see this, they may doubt the digital portal’s solvency.
Brands that use low-quality software often complain that their websites have been hacked. It can continue indefinitely because the algorithm itself was initially created with a flaw. Therefore, experts recommend not to give in to persuasion and not to try to save on the entertainment project’s launch.
Operators should remember that there are companies that sell extremely expensive but high-quality program components. But there are some nuances here. The service is purchased along with the maintenance. Business owners make a one-time payment, but then, they subsequently pay for support, updates, etc.
Therefore, when choosing such solutions, it is important to understand what your budget is, and what goals you want to achieve.
Casino Functionality
The online portal must contain a comprehensive set of features. Without them, it will not be able to handle the required number of commands.
An entertainment resource is a management system that is constantly being developed, taking into account technological advances, which is understandable since betting sites must be adaptable.
If operators will monitor changes in the industry and update their systems, it will be possible for them to meet competition.
Features of a High-Quality Casino
Successful gaming platforms usually have:
- SEO module. Entertainment portals require promotion, and Search Engine Optimisation is essential for it.
- Security. This is a very important task that is achieved through closed source code, reliable servers, and other means.
- Open platform. It allows for the integration of any third-party software without restrictions.
- Multi-level structure. Such a hierarchy helps create a network of online projects under a single operating system. This is a gaming network managed by a single service.
- Anti-fraud solution. It combats multi-accounts, preventing one player from creating several profiles (there are several common measures).
- Bonus options. Incentives are a crucial aspect of work, and they are essential for every entertainment location.
- Flexibility. The characteristic means the platform's ability to adapt to constant changes.
The Main Things about Launching a Gaming Site
Such a business is extremely promising and profitable nowadays. However, to achieve success, it is essential to learn all the nuances and correctly choose the software vendor.
The Casino Market studio offers entertainment projects for sale or rent. This is how you can start providing betting services and making a profit immediately.
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