Participants have not yet cooled off since ICE London 2022, as 85% of the stands for next year’s event have already been booked. The exhibition will be held from 7 to 9 February 2023 at ExCeL London.
This excitement is comparable to the demand for the exhibition until the global pandemic in 2020.
Scope of the Ascension Work
Such active need for booths is influenced by two factors:
- The success of ICE London 2022.
- Restarting land-based gambling companies.
The April exhibition attended a huge number of participants from:
- 150+ jurisdictions;
- 55+ states;
- 400+ businesses.
Stuart Hunter, Clarion Gaming's CEO, notes that although some goals seemed incomprehensible, their team was able to realise them.
He adds that, according to the interviews conducted, the event had an extraordinary success among the participants, who were very much waiting for the resumption after a two-year hiatus.
Plans for 2023
The director noted that certain companies made a reservation for the following year without hesitation. Mr Hunter says their brand is recovering the exhibition with new enthusiasm on the familiar days around February.
According to him, ICE London is the most suitable place for:
- formation of ideas;
- development of new strategies;
- representation of the future.
The last event in 2022 was attended by major strategic and regulatory parties such as:
- European Casino Association (ECA);
- Better Change;
- Responsible Gambling Council, etc.
Per Jaldung, a representative of ECA, was delighted with the exhibition and noted his intention to continue working with the organisers.
He notes that the show has a vital role in resuming retail casino operations. Mr Jaldung adds that the upcoming event is aimed at covering important topics for iGaming representatives in 2023.
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