ICE London has returned on February 7−9 for its most anticipated edition so far. Situated in the event centre ExCel London, ICE 2023 made its grand comeback after a three-year break due to COVID-19.
Expectations and Statistics
Plenty of influential brands have returned to the exhibition with their product presentations. According to the organisers, a huge number of people and companies appeared at the event, demonstrating infectious enthusiasm and sharing fresh ideas on breakthrough betting products.
Compared to the 49,690 sqm that the group occupied in 2020, it took even more space this year — 51,466 sqm. Before the event, the officials announced there will be plenty of exciting perks for everyone in attendance, such as:
- exclusive product presentations;
- satellite celebrations;
- networking opportunities;
- technological demonstrations.
The new event hosted businesses from 68 countries, which was a record amount for the exhibition, as the last edition in 2020 counted 65 nations. Overall, 623 companies that planned to present their efforts have arrived.
Unique Opportunities
Apart from hosting a multitude of business representatives, many of which were absent in the online edition of last year, the event offered the Pitch ICE services. Due to this program, entrepreneurs are able to network with potential investors and collaborators, presenting ideas to them. 12 beginner companies have gotten an opportunity to share their creative work in this way.
Guests had a chance to appreciate a variety of seminars and other highlights as they arrived at the exhibition location. There were official meetings, master classes, and conferences. Additionally, the Consumer Protection Zone, which was granted multiple accolades in the past, has made a comeback with the largest setting to date.
Comments from the Representatives
Stuart Tracker, who spoke on behalf of the organiser group Clarion Gaming, said that all the significant provider brands were highly anticipated to arrive after such a long break. He said the exhibition was ready to accept both large and small businesses from all the fields of the industry.
The executive admitted that 2022 was an enormous achievement, especially given its difficult circumstances, yet the comeback of a full-scale version of the event can not be compared to anything. He mentioned the centre was overflowing with an inventive atmosphere and energetic participants who are a driving force behind the global gambling industry. Mr. Tracker stated all areas of the business anticipated taking part in this major exposition.
ICE coming back to its previous greatness, which it was known for before the pandemic struck, has generated plenty of enthusiastic responses. For instance, Tiina Siltanen from European Casino Associated noted the diverse nature of the event and said it could be a safe place for exchanging:
- recent inventions;
- industry challenges;
- creative thoughts.
The gambling awareness foundation YGAM and its representative Ian Shanahan have also endorsed the exhibition. The official from the organisation, which has become a charity collaborator of ICE, lauded the occasion for giving his group a platform to spread information about the harm of gambling and responsible activities.
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