iGB Live! 2022 in Amsterdam attracted more than 5,000 people, which is a new record.
Exhibition Results
This is an improvement of 7% over the previous high of 4,694 visitors in 2019 and a 31% advance over 2021. Back then, iGB Live! became the first significant gaming event to be organised in-person following Covid-19 restrictions.
The exhibition's representative, Naomi Barton, emphasises the importance of research that is ongoing after the event. It involves interviewing attendees and exhibitors, as well as net promoter points that will validate the true measure of success. This result will demonstrate whether the majority of visitors are interested in sharing their excitement about the event.
The investment in communication efforts and marketing has reached a new audience:
- 32% — first-time visitors;
- 12% — start-up companies;
- 8% — newcomers to gambling.
What Was in the Program?
Their brand’s plan to provide an exhibition platform that embodied the complete gaming ecosystem had been a success. The organisers granted opportunities to network with business leaders and draw in new clients.
According to Ms Barton, the scale and reputation of the brand are expanding.
The recent event combined:
- 190 sponsors and exhibitors;
- 4,500 sq. m. and special areas;
- a conference program with 46 speakers;
- 2 in-depth master classes.
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