IGT made a cooperative announcement with Scientific Games, revealing the formation of a new association in Brazil alongside the regional partner SAGA. The deal will last for 20 years to fulfil lottery activities in the Minas Gerais state.
Summary of the Arrangement
21 million residents of the Brazilian region, where the one legal form of gambling is lotteries, will gain access to the full portfolio of the groups. Presently, only Keno and a public draw are available in the area.
The contract grants a licence for functioning in the area, which covers the following:
- quick games;
- immediate tickets system;
- passive lotto entertainment.
The arrangement also includes the possibility to renew the contract in 20 years.
Both gambling companies will take the lead in managing lottery-related activities in the region. SG will also provide gaming and administrative software.
The contract came into effect recently, and the union plans to start the products' launch by the final months of 2023. It will provide residents of Brazil with quality entertainment, advanced gambling systems and high security that serve operators as well.
Comments of Executives
Jay Gendron from IGT expressed his satisfaction with entering the local market through the association. The expert highlighted the company’s extensive knowledge in running influential lotteries globally and its commitment to delivering top-notch solutions for Brazilians.
Michael Conforti from SG expressed excitement about bringing their 50 years of expert lottery knowledge to the South American region. He emphasised the union's goals and plans, one of which is maximising revenue for beneficiary purposes.
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