The popular provider IGT has cemented its standings in Nevada. To do that, the firm has marked a long-term contract with the operator Betfred.
About the Deal
The distributor will use IGT PlaySports' technological advancement to enhance its:
- retail offerings;
- mobile wagering on athletic events.
The company will now be able to benefit from the partner's excellent software. The products will be integrated into the Mohegan Sun Sportsbook. Betfred will have its platform powered by IGT's solutions for the first time. In addition, the operator will debut on the wagering market of Nevada.
At first, the company is set to present its retail offering. Eventually, the executives are planning to introduce mobile products as well.
IGT is fueling sports wagering at over 80 locations located in North American countries.
Comments of Executives
Bryan Bennett from Betfred expressed his admiration for IGT's exceptional standing and impact in the wagering market of the United States. He also noted the collaborator's capacity to explore complex administrative conditions. These talents, in the representative's words, give his group extra security in its decision to join forces.
Mr Bennett admitted that the partner's accomplished team and constantly demonstrated innovation will empower his enterprise to achieve its objectives. The specialist believes they will be able to make use of current market offers and create a foundation for exciting and dynamic wagering in Nevada.
Joe Asher from IGT noted that Fred Done from the partner's group is a legendary face in bookmaking. His brand, in the executive's opinion, belongs to the most iconic enterprises in the sector.
In Mr Asher's words, it is a massive honour to combine strengths with the operator as it goes live with the provider's content in Nevada. IGT anticipates using its immense market knowledge and assisting the operator with setting up an engaging bookmaker platform that will be loved by everyone.
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