Sooner or later, every iGaming platform faces the necessity of scaling. Some brands choose to enter a new market, while others are trying to cope with the consequences of the crisis. The decision to add a sportsbook option successfully solves the operators’ tasks and helps them attract or retain customers.
Experts of the Casino Market studio will tell you about the advantages and features of betting software integration.
About the Benefits of Installing the Solution
The basic principle of the entertainment industry is that digital casinos and the opportunity to bid money on the results of sports events are inseparable. They complement each other, allowing entrepreneurs to quickly maximise revenues and strengthen their reputation in the market.
Young startups most often begin the path in one gambling vertical. But as soon as they reach a stable level of income, the time comes to immediately expand the product line by offering slots or bets.
In What Cases It Is Worth Adding a Sportsbook Option
Let us consider the main reasons for connecting such software:
- Diversification of activities. This is the division of investments into different types of assets. Its main goal is to increase the reliability and potential profitability of the company. If the investor does not intend to radically change the current deposit portfolio (for example, completely leave the industry), then they can partially redistribute funds in favour of sports betting.
- Scaling. This is the task set by the owners of iGaming projects who want to increase online traffic and business liquidity. In this case, operators use horizontal growth and occupy related niches and thus attract clients.
- Access to new markets. In many jurisdictions (for example, in the USA), sportsbook entertainment is completely legal, while the work of virtual casinos is associated with several restrictions. When operators try to expand to other regions, they are forced to completely or partially change the scope of activity. This is much easier and faster to do if a person already has experience managing casino platforms.
- Business recovery. Like other areas of the economy, gambling is subject to risks and crises. To minimise the damage from unfavourable situations, it is necessary to develop an effective backup plan. It may include a clause on adding betting services if previously the brand only specialised in gambling products.
What the Integration of the Sportsbook Option Provides
Reasons why this software is a winning strategy for any entrepreneur:
- Maximising revenues. It is affected by the growth of inter-project traffic, as well as extra income in the form of advertising. Customers visit online casinos to play slots, and as soon as they open the website, they immediately see profitable bookmaker quotes. The audience actively places bids, and the operator’s revenues become larger.
- Increased loyalty. The addition of betting services creates an engaging user experience. Players will be happy to visit the portal where all their preferences are taken into account.
- Improved reputation. Clients always trust companies that show decent results in various areas of activity. Big iGaming brands seem to be more reliable, so their image only benefits from the provision of a sportsbook option.
- Effective marketing. Such a decision is an excellent newsbreak for launching an original advertising campaign. To promote the updated gambling platform, it is possible to use SEO, SMM, social media targeting, and other methods.
What Is Necessary for the High-Quality Work of a Betting Site
The decision to integrate such software into an online casino has several advantages. The main thing is that operators do not need to start everything from scratch, because they already have experience in the iGaming field. However, the sportsbook niche has its specifics in making payments, accruing bonuses, and advertising.
Universal Betting Product
To be competitive, business owners need to offer a good event line:
- access to live and pre-match formats;
- coverage of team and individual sports;
- more than 10 bids on one popular event.
An excellent solution would be to provide an opportunity to put money into virtual and cyber competitions. This step will ensure the influx of a younger generation that is familiar with Dota, Counter-Strike, and other popular shooters. These people are never afraid to take risks and win.
Installation of a sportsbook with a live streaming function will allow entrepreneurs to broadcast the most significant matches. This option is mandatory for resources that cover team sports. Gamblers will be happy to place bets and watch their favourite athletes in real-time.
Convenient CRM System
The module is responsible for:
- user account management;
- control over the distribution of funds;
- creation of a loyalty program.
Operators can monitor the activity of the audience at different periods, collect and analyse the reactions to bonuses/new types of bids, as well as launch contests and forecaster tournaments.
The CRM system makes it possible to quickly generate detailed analytics on key aspects of the iGaming platform’s performance: profitability, customer involvement, payback of the project, and much more.
Reliable Financial Module
The payment habits of casino visitors and sports betting fans are not much different. Players prefer fast/secure transfers and pay attention to the level of commission, as well as the requirements for identity verification.
The most common settlement methods are:
- Internet acquiring using MasterCard and Visa cards;
- direct bank transactions;
- eWallet payments;
- mobile transfers.
It is important for entrepreneurs to ensure a wide variety of financial options. Thus, each client will choose a suitable service based on regional characteristics and gaming habits.
Fans of sportsbook products can place spontaneous bids. For example, a person saw that his favourite basketball team was playing, went to the website, replenished his account, and placed bets. Therefore, high transaction speeds and support for micro-transfers are important.
Effective Loyalty System
These are cumulative prizes aimed at attracting and retaining the audience. As in online casinos, in bookmakers’ offices, it is necessary to ensure a wide range of bonuses with the correct gradation of points depending on the involvement and benefit that the user brings to the company.
The betting vertical is more exposed to the risks related to the spread of rates and bonus hunting. Therefore, almost all brands provide rules for wagering funds.
Platforms have different requirements. Usually, a gambler must spin money on the portal at least 5 times. This condition is indicated as a coefficient, for example, x5.
There may also be the following additional terms:
- type of bid;
- sport discipline;
- time for wagering, and other parameters.
The loyalty system should motivate customers to try their luck both in a casino and a betting shop. If, for example, a person has completely switched to the second option, then with the help of bonuses, it is possible to make him interested in slots once again.
It is enough to offer a minimum reward: a few free spins or a promotional code for participation in the tournament.
Smart Marketing
The betting sector is a dynamic one. Every week, fresh news feeds appear (the start of the championship, an important friendly match, a top commercial competition, etc.) that attract the audience’s attention. Therefore, a systematic approach to updating creatives is important.
New engaging banners should be posted on the sportsbook tab and informative email campaigns should be organised. Casino owners can also add forecaster tournaments, select several top bids, and provide drawings for branded items.
SMM, as well as targeted and native advertising, is best suited for a quick attraction of solvent traffic. As for SEO optimisation, it works for the future popularisation and development of iGaming firms.
How to Launch the Betting Software
The Casino Market studio offers several options for adding sportsbook options to an already existing entertainment resource:
API
This is a set of instructions, protocols, and rules that allow different programs to interact with each other and exchange data (on clients, payments, and financial issues). This is the most popular installation method in gambling. It is used in such areas as the betting business, video poker, and organisation of lotteries.
When launching a new project within an already working platform, entrepreneurs can choose the main domain.
Benefits of API integration:
- customisable and user-friendly interface with UX and UI elements;
- excellent speed and safe operation;
- high control level;
- comfortable scaling.
iFrame
This means adding a block with sports bets as a separate page on an online casino website. The section can be accessed through the home page of the iGaming brand.
To install the software via such a channel, it is necessary to modify the footer, menu, and other elements. Project owners also need to correctly configure all exchange transactions on the portal.
The advantages of iFrame include high installation speed and reliability. One of the cons is that in this case, SEO promotion will have several restrictions.
Game Aggregator
Along with sports betting solutions, operators get access to new entertainment. Thanks to this, they can modify an existing website by integrating slots from the best manufacturers as well.
A high-quality portfolio update will ensure an influx of solvent traffic, an increase in customer loyalty, and the creation of a better image of the brand in the market.
The Main Things about the Launch of the Sportsbook Software
The use of such a product is considered one of the best ways to scale a gambling business.
Key features of the option:
- Its benefits include wealth maximisation, improved reputation, and response to crises/unforeseen situations. Installation of the solution is a good newsbreak on which it is possible to build an effective advertising campaign.
- For coordinated and successful work, entrepreneurs need to launch a universal event line, add a CRM system, and change the settings of the financial module. Business owners cannot do without a well-thought-out loyalty system that will be aimed at fans of sports betting.
- Software integration is available in several formats. Most often, operators choose API, iFrame, or Game Aggregator.
The Casino Market company provides high-quality gambling products. From us, you can order a turnkey resource, a White Label platform, and a multi-channel sportsbook site.
We also offer the following useful services:
- development of HTML5 slots;
- writing a business plan;
- payment software installation;
- integration of security tools;
- promotion of iGaming projects, and much more.
Have questions or want to order services?
Contact our consultants:
- e-mail: manager@casino-market.com
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