Sooner or later, every iGaming platform faces the necessity of scaling. Some brands choose to enter a new market, while others are trying to cope with the consequences of the crisis. The decision to add a sportsbook option successfully solves the operators’ tasks and helps them attract or retain customers.
Experts of the Casino Market studio will tell you about the advantages and features of betting software integration.
The basic principle of the entertainment industry is that digital casinos and the opportunity to bid money on the results of sports events are inseparable. They complement each other, allowing entrepreneurs to quickly maximise revenues and strengthen their reputation in the market.
Young startups most often begin the path in one gambling vertical. But as soon as they reach a stable level of income, the time comes to immediately expand the product line by offering slots or bets.
Let us consider the main reasons for connecting such software:
Reasons why this software is a winning strategy for any entrepreneur:
The decision to integrate such software into an online casino has several advantages. The main thing is that operators do not need to start everything from scratch, because they already have experience in the iGaming field. However, the sportsbook niche has its specifics in making payments, accruing bonuses, and advertising.
To be competitive, business owners need to offer a good event line:
An excellent solution would be to provide an opportunity to put money into virtual and cyber competitions. This step will ensure the influx of a younger generation that is familiar with Dota, Counter-Strike, and other popular shooters. These people are never afraid to take risks and win.
Installation of a sportsbook with a live streaming function will allow entrepreneurs to broadcast the most significant matches. This option is mandatory for resources that cover team sports. Gamblers will be happy to place bets and watch their favourite athletes in real-time.
The module is responsible for:
Operators can monitor the activity of the audience at different periods, collect and analyse the reactions to bonuses/new types of bids, as well as launch contests and forecaster tournaments.
The CRM system makes it possible to quickly generate detailed analytics on key aspects of the iGaming platform’s performance: profitability, customer involvement, payback of the project, and much more.
The payment habits of casino visitors and sports betting fans are not much different. Players prefer fast/secure transfers and pay attention to the level of commission, as well as the requirements for identity verification.
The most common settlement methods are:
It is important for entrepreneurs to ensure a wide variety of financial options. Thus, each client will choose a suitable service based on regional characteristics and gaming habits.
Fans of sportsbook products can place spontaneous bids. For example, a person saw that his favourite basketball team was playing, went to the website, replenished his account, and placed bets. Therefore, high transaction speeds and support for micro-transfers are important.
These are cumulative prizes aimed at attracting and retaining the audience. As in online casinos, in bookmakers’ offices, it is necessary to ensure a wide range of bonuses with the correct gradation of points depending on the involvement and benefit that the user brings to the company.
The betting vertical is more exposed to the risks related to the spread of rates and bonus hunting. Therefore, almost all brands provide rules for wagering funds.
Platforms have different requirements. Usually, a gambler must spin money on the portal at least 5 times. This condition is indicated as a coefficient, for example, x5.
There may also be the following additional terms:
The loyalty system should motivate customers to try their luck both in a casino and a betting shop. If, for example, a person has completely switched to the second option, then with the help of bonuses, it is possible to make him interested in slots once again.
It is enough to offer a minimum reward: a few free spins or a promotional code for participation in the tournament.
The betting sector is a dynamic one. Every week, fresh news feeds appear (the start of the championship, an important friendly match, a top commercial competition, etc.) that attract the audience’s attention. Therefore, a systematic approach to updating creatives is important.
New engaging banners should be posted on the sportsbook tab and informative email campaigns should be organised. Casino owners can also add forecaster tournaments, select several top bids, and provide drawings for branded items.
SMM, as well as targeted and native advertising, is best suited for a quick attraction of solvent traffic. As for SEO optimisation, it works for the future popularisation and development of iGaming firms.
The Casino Market studio offers several options for adding sportsbook options to an already existing entertainment resource:
This is a set of instructions, protocols, and rules that allow different programs to interact with each other and exchange data (on clients, payments, and financial issues). This is the most popular installation method in gambling. It is used in such areas as the betting business, video poker, and organisation of lotteries.
When launching a new project within an already working platform, entrepreneurs can choose the main domain.
Benefits of API integration:
This means adding a block with sports bets as a separate page on an online casino website. The section can be accessed through the home page of the iGaming brand.
To install the software via such a channel, it is necessary to modify the footer, menu, and other elements. Project owners also need to correctly configure all exchange transactions on the portal.
The advantages of iFrame include high installation speed and reliability. One of the cons is that in this case, SEO promotion will have several restrictions.
Along with sports betting solutions, operators get access to new entertainment. Thanks to this, they can modify an existing website by integrating slots from the best manufacturers as well.
A high-quality portfolio update will ensure an influx of solvent traffic, an increase in customer loyalty, and the creation of a better image of the brand in the market.
The use of such a product is considered one of the best ways to scale a gambling business.
Key features of the option:
The Casino Market company provides high-quality gambling products. From us, you can order a turnkey resource, a White Label platform, and a multi-channel sportsbook site.
We also offer the following useful services:
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