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How to Open an Online Casino in 2024: a Step-by-Step Guide from Casino Market

Updated 05 march 2024
Online casino, Licensing, Marketing

Casino Market has prepared a well-thought-out plan for a successful entrance into the international gambling market. Our strategy is presented in infographics format:

Stages of Launching a Casino in 2024
01
Market Selection
The most promising regions are:
Europe
Latin America
South African countries
Asia
An interesting fact: according to EGBA forecasts, by the end of the year, the European gambling industry will reach a record 85.5% of the total offshore markets. The highest annual growth rate, ranging from 9.2% to 11.49%, was recorded in the region.
02
Licensing
The list of top international regulators includes:
Great Britain
Malta
the Isle of Man
Curacao
03
Image Formation
Brand awareness is provided by:
short and sonorous name
unique logo
attractive design of a site
simple navigation
04
Software Development
To launch a virtual resource, you will need:
scalable platform
domain name
hosting
content
05
Security Assurance
This task is performed by:
built-in security systems
risk management tools
provable casino honesty program
services for combating hackers and bonus hunters
06
Content for the Gaming Site
The list of top casino solutions in 2023 includes:
live games
slots with storylines
eSports bets
lotteries
07
Connection of Payment Systems
The most popular financial services are:
Visa/MasterCard
WebMoney
Maestro
cryptocurrency wallets
08
Recruitment of Casino Staff
To ensure the smooth operation of the platform, you will need:
technical support services
account managers
marketers
lawyers
09
Promotion of a Business Project
The best advertising tools in 2023 are:
social networks
video hostings
e-mail newsletters
direct marketing
10
Driving Traffic
You can expand the casino audience with the help of:
affiliate programs
video blogs
referral services
advertising made by influencers
11
Retention of Customers
The best retention indicators are provided by:
personal promotions
bonuses
VIP offers
tournaments
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