Kambi, a prominent provider of betting solutions, optimises wagering operations, with a continuous flow of processed data obtained through a global network. The company’s Turnkey Sportsbook product is part of this system.
Amid increasing globalisation and competition, operators must adapt and make thought-out decisions quickly, so information is becoming a key tool for a customer-oriented strategy. Nevertheless, access to large-scale bases remains a privilege for a few. The need for deep analytics is skyrocketing, but young brands often do not have the resources to collect and process data themselves.
About Kambi’s Betting Solution
The corporation’s Turnkey Sportsbook is connected to 50+ affiliates on 6 continents in 60+ jurisdictions. The platform’s liquidity pool has reached €17 billion, and the total annual transaction volume exceeds €1 billion.
Sarah Robertson, the group’s CCO, stated that partners have an exceptional opportunity to expand their offering many times over. The range of opportunities includes generating individual odds for specific events, implementing global strategic solutions for entering new markets, etc. She believes that a constant flow of information is the most crucial source in the betting niche.
The existing scale of Kambi’s network allows operators to receive comprehensive data about the audience’s behavioural characteristics and preferences. It is a unique privilege that helps entrepreneurs understand their customers and predict emerging needs.
The system provides advantages to every participant, regardless of the business scale and recognition levels. Working within this hub ensures equal access to data for all operators. The more partners join the global chain, the greater the value of the end product for everyone involved. It is a classic example of a well-functioning network effect: as the structure grows, personal benefits increase.
Data-Driven Risk Management
The network allows entrepreneurs to respond to market changes and tendencies as quickly as possible. To achieve more global and effective results, the company has formed a special division, Tzeract, that uses AI tools for essential tasks, such as pricing and trading.
The department is focused on identifying:
- new betting trends;
- any changes in general sentiment;
- potential risks associated with specific events or markets.
By analysing and processing massive information flows in real time, algorithms automatically adjust the odds according to the current situation. The same data is used to generate personalised offers, including the most suitable types of bets within a specific gaming session. This approach has already gained great popularity.
Assessing and managing the entire range of wagering options is not easy, especially given the complexity of calculating interrelated outcomes, where the risk of errors increases many times over. Here, the network effect again plays a key role.
The volume of information passing through Kambi’s services acquires a clear structure at the output, creating the most effective risk management protocols for operators in any market. At the same time, the records constantly improve algorithms. This way, the company gains a deeper understanding of industry specifics and can almost instantly identify anomalies, deviations, and potential threats.
The provider precisely adjusts trading models to the characteristics and tasks of each partner, for instance:
- conservative approaches with risk minimisation;
- modern solutions with an emphasis on maximum personalisation;
- more aggressive strategies for attracting clients with deliberately low prices, etc.
AI-Powered Automation of Core Processes
Artificial intelligence combined with the network effect is a great way to provide clients with more accurate odds and higher margins. Implementing this technology increases the efficiency of standard operations in almost all areas of the business by many times.
In the first months of 2025, over 30% of Kambi’s gross revenue was generated by AI-powered pricing and trading. In 2024, this figure reached 21%, and in 2023, it accounted for only 10%.
Ms Robertson said that by using a rich data set and proprietary AI-powered algorithms, the company can automatically adjust to any market changes in real time. This approach ensures the most efficient and accurate odds management. Kambi’s partners benefit from increased margins, optimised pricing, and a more competitive and attractive offer to players.
Innovation as the Key to Sustainable Success
Keeping up to date with industry trends is a guaranteed way to stay ahead of the game. The provider’s products are a well-thought-out foundation for launching a personalised business.
The developer delivers a range of high-tech modules focused on performing specific tasks, from optimising UI to shaping long-term advertising strategies. For instance, in 2024, the enterprise released Odds Feed+, an external operating service designed to improve coefficients' accuracy.
Network Analytics for Global Compliance
The studio has developed a unique technology for flexible automated filtering. It allows bookmakers to adapt to any regulatory requirements based on the global system’s data.
Ms Robertson claimed that every interaction of an individual player, from the wager placed to a new selection put in the betslip, makes a considerable contribution to the hub that partners use. The network has long been more than just a set of individual software elements. The manufacturer has succeeded in providing clients with a deep understanding of complex regulatory requirements in many jurisdictions worldwide.
At the Casino Market studio, you can buy innovative business modules for sportsbooks and order their integration on your platform. We cooperate with industry leaders to supply the finest solutions.
Also, feel free to contact us if you want to open a turnkey betting business, leveraging the support of a trustworthy, experienced software aggregator. Our experts will assist you at any stage of the project launch and development.
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