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Kenyan Gaming Market: Attractive Features and Perspectives

Updated 23 june 2023
Online casino
Author: James Burton

Kenya is a multi-ethnic country in the African Great Lakes region. The state boasts the strongest economic situation in the Sub-Saharan area and allows diverse types of gambling.

Gambling in Kenya: general info

You can launch a gaming project in Kenya with the help of Casino Market. We propose diverse gambling and managerial programs for a quick start.

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Basic Information about Kenyan Market

The country’s population is 47 million people that speak 2 official languages. The gambling audience is diverse, and a significant part is made up of young people.

The Kenyan wagering market is rapidly expanding and is 3rd in scale in Sub-Saharan Africa. It was estimated to be worth $40 million in 2020.

There are several key sectors in the Kenyan gambling environment.

Sports betting

This is a dominant niche, and the favourite discipline is football.

30 sportsbooks in the country brought in $2 billion in revenue recently. The most popular betting platform is SportPesa, registered in 2013, covering 82% of the local gambling audience. The other popular ones are Mcheza, Betpawa, and Betin

Offline gambling

The stationery entertainment segment is well-established and fast-growing. There are 30 licensed casinos, situated in the biggest Kenyan cities. The most favourite ones are:

  • the Mayfair Casino;
  • the Casino Flamingo;
  • the Senator Casino;
  • the Captain’s Club;
  • the Golden Key Casino, etc.

The most common amusements are:

iGaming

The Kenyan gambling market is mostly focused on web entertainment. Online poker and casino amusements are the most favoured by young punters.

The massive digitalisation of the Kenyan population increased the use of technologies and the Internet. Now 43% of residents enter the Web and mostly from smartphones. In 2019 only, 88% of citizens placed bets using their mobile devices.

Most online gamblers are young — from 18 to 25 years old, and use wagering activities as fun entertainment and a source of income simultaneously

Gambling Regulations and Taxes in Kenya

The peculiarities of the state legal framework are the following:

  1. Wagering activities are allowed and simply regulated. Most of the rules come from the Betting, Lotteries and Gaming Act of 1966.
  2. Online gambling is not officially regulated but is the most popular industry.
  3. Wagering establishments are managed by Betting Control and Licensing Board, focusing mostly on land-based operations.
  4. Entrepreneurs registered in foreign jurisdictions can work with no restrictions in the country.
  5. The legislators are planning to introduce licensing for all types of gambling activities, regulate advertising and impose taxes.
  6. The allowed niches are betting, slot machines, lotteries, and casino amusements.

The taxation system of Kenya has reduced tariffs on gross gaming revenue from 35% to 15% recently. The 15% levy is applied to:

  • punters’ earnings;
  • the lottery sector;
  • the sports betting niche.

The Main Things about Kenyan Wagering Market

Kenyan casino business: key notions

The region has quite a lot of potential, but entrepreneurs should investigate the legal framework and the conditions for opening an online business legally. Sports betting is a dominant wagering sector, but it is more efficient for operators to offer a mix of amusements, including casino games.

The best way to launch a profitable business in Kenya is to rely on a professional aggregator. Casino Market has been operating in the field for years. We help optimise the project for the local audience.

From us, you can also get:

All these elements of a gambling portal are critical to providing the best user encounter. Learn more by contacting our manager and get an exclusive business offer.

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