A recent deal saw Kindred Group sign a profitable agreement with the fellow enterprise, Kambi, which the company has worked together with in the past. The deal was signed for 4 years and is expected to end in late 2026.
As a bonus addition to the deal, Kindred is planning to transform its Racing Platform into an in-house wagering space. This reflects the brand’s desire to develop excellent customer service and product lineup.
According to the specifics of the deal, Kambi will help their official collaborator with securing their betting platform. In this way, the company will be able to connect with its clients and be more efficient in terms of its operations.
At this point, Kindred is a highly successful network that cooperates with multiple suppliers in a variety of product lineups. A large part of its GGR in 2021 can be counted down to the exclusive production sold by the company, along with trade operations.
Brand’s extended sportsbook platform offers a variety of products, both developed by the enterprise and its various partners. One of the main purposes of the current process is also reducing the risk of supplying companies losing revenue.
Kambi's outstanding services and technologies will be a tremendous contribution to the diverse portfolio of products offered by Kindred. In the future, the 2 companies are planning on continuing the collaboration so they can expand on their partner relationship and start more projects together.
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