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KingMakers and EveryMatrix: New Deal in Nigeria

30 may 2023
Author: James Burton

The well-known sportsbook company KingMakers has lately collaborated with the outstanding vendor EveryMatrix to integrate its vast software selection through the CasinoEngine system.

EveryMatrix and KingMakers in Nigeria

The recent deal will let the betting company enhance its offerings with thousands of games. This move aligns with transforming the brand into a comprehensive entertainment environment across multiple verticals.

The Benefits of Cooperation

In addition to expanding its game selection, the operator will leverage EveryMatrix's JackpotEngine and BonusEngine to provide customised prize features and effective management of rewards.

Lauren Holder, KingMakers' representative, signified satisfaction with the collaboration, highlighting the smoothness of the content integration process. Stian Enger from EveryMatrix also expressed confidence in this deal.

The partnership will bring the companies the following benefits:

  • awareness raising;
  • business scaling;
  • expanding audience;
  • income increasing, and others.

Both firms recognise the immense potential of Nigeria's industry. This partnership follows EveryMatrix's positive Q1 trading update, showcasing the supplier's continued growth across all sectors. Net revenue increased by 69% year-on-year and 21% quarter-on-quarter to reach € 23.5 million.

EveryMatrix further strengthened its casino operations with the approval of JackpotEngine by the Malta Gaming Authority (MGA). This step allowed the studio to expand its presence in the thriving gambling sector in many countries.

With its leading position in the sportsbook segment, KingMakers aims to replicate its success in the iGaming field, leveraging CasinoEngine's exceptional involvement and retention opportunities. The partnership holds great promise for the future development and spread of the brand's gambling offerings.

You can order profitable content at Casino Market to launch and scale your amusement business with the help of our experts. Contact the studio’s managers to find out the details of the cooperation.

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