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Light & Wonder Expands in North America by Signing 2 New Partnerships

11 april 2023
Author: James Burton

The famous company Light & Wonder has broadened its cooperation with the Parx Casino group. Due to the new partnership, the influential enterprise will be supporting the development of the Shippensburg venue, the brand new gambling location which is opening in Pennsylvania. Additionally, the manufacturer has signed a lucrative deal with ReelPlay.

Details of the Contract with Parx

Light & Wonder works with Parx and ReelPlay

The L&W provider has introduced a string of advancements which are supposed to improve the casino's functioning abilities.

Among the supplements, there will be:

Due to this arrangement, the provider's creative cooperation with Parx was reinforced. The CMS of the supplier was already installed in the cooperator’s other casino, which is in Bensalem.

Comments of Executives

Brian Pierce from Light & Wonder said introducing an incredible opportunity of experiencing fresh games to a new audience is always rewarding. In his words, gamblers are in continuous search of something refreshing and high-quality. This is why the representative is sure the new partner will thrive with the company's modern offerings.

Gary Prestage from Parx stated that the collaborator has been crucial to the first establishment's popularity. For his group, it is of high significance to join forces again and use all of the provided goods from the supplier in the second casino.

The representative noted how the manufacturer's extensive lineup of impressive content helps the entertainment property attract punters rather smoothly and quickly. The process of running an establishment has also become much less complicated. The executive expressed excitement about future work with the provider.

Another Recent Agreement

L&W's partner ReelPlay has reported that its proprietary game Hypernova Megaways will be presented via BCLC. Eventually, there will be more additions to the platform.

The OpenGaming system, created by the specialists of Light & Wonder, was first established in 2019. It stores various gaming titles, including the ones from ReelPlay, and helps manage punter actions.

The platform has over 3,500 units of entertainment and is famous in 34+ markets in the US. The additional benefit of this system is a variety of safe gaming instruments that can be used by participants for controlling themselves.

Representatives Provide Insight

Steve Mayes from Light & Wonder has commented on the agreement, praising the long-time cooperation with ReelPlay. He stated that the group anticipates the partner's expansion via BCLC becoming a triumph for everyone involved. The specialist also expressed high expectations for the upcoming launches from the collaborator.

David Johnson from ReelPlay stated that the game, which is set to be presented through the lottery system, is one of the titles with the best performance in the legalised markets of North America.

The executive said his group is exceptionally eager to witness the slot appear in one more regulated jurisdiction through its accomplices. He spoke about the game with pride, praising its inspiring elements and refreshing ideas. In addition, the official expressed hopes that the business relations with the cooperator will improve after the launch.

Casino Market offers a variety of exciting games from different companies. Contact our managers to find out more about your business opportunities.

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