The Wonder 500 gaming package was designed specifically for operators looking for industry-leading and innovative content in the United Kingdom. The project from Light & Wonder is precisely projected to address these issues.
It is a pioneering solution that will be expanded through the agreement recently reached with Sky Betting & Gaming. The suite includes amusement titles realised with gamblers' needs in mind.
How the Product Responds to User’s Desires
Light & Wonder is a top-rated manufacturer that has been active in game production for multi-platform projects for years. The firm makes use of state-of-the-art technology solutions.
Content integrated into Wonder 500 is characterised by a high level of creativity supported by deep teamwork. In the suite, one can find a mix of well-thought-out game mechanics and exciting themes.
During the development stage, the brand’s goals were:
- to link the land-based entertainment segment with online channels;
- to create new gambling opportunities for customers who enjoy unique atmospheres and industry-leading solutions.
All this will also contribute to an improved approach to the gaming field, which people will use to play responsibly and securely.
How the Wonder 500 Suite Was Produced
The new content mix was only completed after a long phase of studying the operators' responses and gamblers' behaviour. It is a product based on in-depth analyses considering the upcoming reduction of the bet amount in the UK and other aspects.
The amusement package can be viewed on the OpenGaming platform, which is already popular due to its extensive network of digital products widely used in the industry.
Other peculiarities of the content included in the solution:
- the max wager of $ 2.4;
- the ease of play;
- the biggest win of up to x500 the bid.
There will be more advantages, as Wonder 500's products will feature a high frequency of bonus hits. Thus, gamblers will be able to enjoy above-average entertainment.
The first games were presented in February 2023, with some content being already popular (Spartacus, for instance). Other titles have yet to be perfected and launched in the coming months. Also, an advertising strategy is planned to be carried out, including a prize draw phase lasting about 10 days.
Words of Light & Wonder’s VP for Amusement Development
Rob Procter declared that the gambling market in the UK is in a state of constant evolution. According to him, it is a field where operators:
- continually face challenges;
- deal with non-stable gamers' dynamics;
- adapt to changing rules.
Light & Wonder makes its content fit the needs of gamblers, adds originality and moves away from the usual «boring» standards. Significant attention will also be paid to responsible gambling, which will remain at the centre of the Light & Wonder corporation's priorities.
Comments of Eamon Beardsley
Sky's director of the content department gave his views on the close partnership between the two firms. The expert pointed out that the provider strongly focuses on producing innovative and industry-leading items.
This strategy fits with Sky's philosophy. Mr Beardsley also emphasised the features of Wonder 500, saying that it is an incredible addition to the developer’s already extensive portfolio. The operator’s employees are excited about the opportunity to offer customers top-notch solutions.
This partnership comes after Light & Wonder announced its cooperation with another gaming brand, The Twenty-Nine Palms Band of Mission Indians, in January 2023. The casino will take advantage of new technologies and boost its operations thanks to the supplier’s platform for increasing customer engagement. Before that, the provider partnered with other iGaming agencies, such as the Spotlight 29 casino.
Not so long ago, Sky Betting & Gaming also entered another partnership with a major corporation, Push Gaming.
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