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Light & Wonder Prolongs Cooperation with ReelPlay for 4 Years

17 october 2023
Author: James Burton

Light & Wonder, a global gambling supplier, has extended a content-related contract with one of its renowned partners. The independent slot development studio ReelPlay is set to supply more games to the aggregator’s proprietary platform soon.

Light & Wonder and ReelPlay: deal expansion

The renewed deal will last for 4 more years and will allow L&W to proceed with conveying top-notch content to gamblers in North America and beyond.

Details of the Prolonged Partnership

ReelPlay’s team will be conveying 12 new slots to the collaborator’s platform annually. This includes the delivery of exclusive games to core legal markets. Light & Wonder’s operator partners will be able to access the fresh content on exclusive terms initially, thus, ahead of competitors.

The creative studio’s slots for the aggregator will be designed with variable Return-to-Player rates. This is good news for all gambling platform owners as they can configure the entertainment products according to their businesses' needs and target audiences.

The prolonged contract testifies to L&W's strong aspiration to present top-quality amusement solutions from creative independent developers. The corporation proceeds with cementing its position as an industry-leading provider, catering to regulated gambling markets worldwide.

Comments of the Companies' Representatives

David Johnson from ReelPlay’s team praised the partner and voiced his excitement about further multi-year mutual work. The studio’s Chief Executive Officer is glad to deliver proprietary content to entrepreneurs and gamblers from different parts of the world.

Additionally, the representative said that L&W guaranteed a secure distribution network for them. Thus, ReelPlay’s experts can focus on the creation of new thrilling themes and functions.

Mr Johnson claimed that his team designs games with 2 key goals in mind:

  • catering to the interests, tastes and requirements of gamblers;
  • boosting profits and reputation for licensed operators globally.

Light & Wonder’s Digital Partnerships Head mentioned that they have been working with the development studio for years. Steve Mayes called ReelPlay a foremost associate and expressed his enthusiasm regarding the contract extension. The specialist noted that L&W's operators will get access to impressive innovations and breathtaking mechanics thanks to the expansion.

You can buy or rent profitable software from the industry’s leaders at the Casino Market aggregator. We collaborate with both young promising brands and premium well-established providers, as well as develop games from scratch.

Contact us to learn more about our lucrative offerings and start a partnership on beneficial terms.

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