Technology continues to make huge strides, as does the world of online entertainment. Online games with real croupiers are coming to the forefront, which seemed unattainable and incredible just 15 years ago.
Specialists of the Casino Market studio explain how the live direction is changing the modern market and what to expect from this segment in the future. From us, you can buy the most high-quality software to launch and promote a profitable and legal business.
How Modern Live Casinos Work
The concept appeared in the mid-2010s, along with the rapid development of mobile betting applications.
The solution combines the advantages of offline and virtual locations. People get the same authentic experience. But to place bids, they do not need to leave home. It is enough to open a gaming site and choose popular products.
What is necessary for opening a high-quality live casino:
- A room equipped with the latest technology. It should have cameras, card tables and advanced acoustic systems.
- Professional croupiers. They organise the gameplay, communicate with customers, and announce the results of the rounds.
- Reliable software. Program components encrypt the transferred data, correct the deposition and withdrawal of funds, and protect against fraudsters.
- Licence. It confirms the reliability of operators and acts as a guarantee of the full payment of prizes. Illegal platforms are immediately blocked, no matter in what jurisdiction the startup's servers are located.
Today, about 30% of the entire assortment in online casinos is accounted for by live dealer content. It generates a huge share of income for the niche. The number of involved clients and B2B partners is steadily growing, making solutions based on the technology one of the most popular in the world.
Such industry leaders as Evolution, Ezugi, and Lucky Streak provide round-the-clock broadcasts, new game formats, and various bonus features.
Why Live Dealer Portals Are So In-Demand
These products are not a fleeting trend but, on the contrary, a key vector of the sector’s development in the coming years. Today, many investors are already investing in the launch of projects that belong to this category, understanding the advantages of this decision.
Let us consider the reasons for the popularity of such sites:
Technological Superiority
The work of these platforms is based on the following IT products:
- WebRTC. This is a universal protocol responsible for video and audio data migration between browsers in real-time. Using the tool in the iGaming sphere has ensured large-scale and uninterrupted content transmission. Entrepreneurs can set up specialised channels in a 24/7 format and deliver live products to hundreds of thousands of casinos all over the world.
- HD. This is a high-definition video with a resolution of 1920×1080 pixels and more. Uninterrupted broadcasting of things that take place in the studio to the screens of personal devices creates a bridge between the virtual and the tangible.
- OCR. This is optical character recognition technology. With its help, all dealers’ actions and the sessions’ results are converted into digital data that people can use to interact with their gadgets.
Gambling studios also have modern cameras, information and card readers, and other high-precision equipment. There is 360-degree coverage of what is going on in casinos, and the information is instantly transmitted in Full HD format.
Large Selection of Offers
The list of popular live products includes:
- blackjack;
- three-card stud;
- Texas Hold'em;
- Sic Bo;
- baccarat;
- roulette.
Cards are extremely in demand on live platforms. Operators organise interactive tables for 4–12 participants with step-by-step dealing, professional management, and announcement of transparent results.
Players also like to place bets on roulette (European and American). The difference is the number of cells on the wheel and the markings applied to the cloth.
Dice (Sic Bo, Fan Tan, and Hoo Hey How) are the third most popular category of live options. They are mostly launched in Southeast Asian territory. Local entrepreneurs have managed to combine an authentic user experience with interactive control systems and create content that is loved by connoisseurs of Eastern culture.
High Security
Clients trust live dealer offers more than their analogues with a built-in RNG because they have no fear that the results of sessions will be falsified.
Modern gaming tables and shuffling machines are equipped with high-precision card readers. They instantly transmit the info received to people’s screens.
The key task of live portals is to prevent various security risks. To do this, it is necessary to regularly update data transfer protocols, implement reliable payment channels, and control the accrual of bonuses.
Social Interaction
On websites of the described type, it is possible not only to place bids but also to:
- communicate with other players;
- share results;
- give gifts;
- monitor the actions of opponents.
Most sessions are held in multiplayer mode. This also attracts users because they compete with each other and not with a soulless mechanism.
Operators keep the audience interested thanks to thematic draws, personal incentives, leaderboards, and auxiliary bets.
The integration of motivational tools ensures:
- increased involvement;
- addition of realism to the gameplay;
- uniqueness and attractiveness of platforms.
Prospects for the Development
According to expert forecasts, the industry has a bright future:
- The projected market size in 2029 is $46.93 billion. The compound annual growth rate (CAGR) for the next 5 years will be 5.05%.
- 34.1% — the share of the niche in the overall iGaming vertical structure in 2029. At the beginning of 2024, this figure was 30.2%. It is safe to say that entertainment of this type is gradually replacing other online formats.
- 127.2 million — the expected number of live casino users. The largest gambling markets will be North America, Europe, and the Asia-Pacific region. It is expected that the majority of accounts are going to be registered and verified in the US.
The rapid growth of the live betting sector is explained by many factors:
- Easing of regulatory rules. Leading gambling jurisdictions (such as Kahnawake or the Isle of Man) have already developed a separate licensing procedure for such platforms. The authorities of Malta, the UK, and Curacao will soon follow this example.
- The appearance of advanced technologies. These are blockchain, virtual/augmented reality, artificial intelligence, and other progressive solutions.
- The spread of smartphones. Most prefer to place bids using portable devices. This statement is true for both classic sites and resources with real croupiers.
The Basic Tendencies in the Live Casino Market
Within this qualitatively changing niche, several areas can be identified. They have a strong influence on the segment’s extension.
Multiplayer TV Shows
They combine the benefits of traditional table entertainment and popular TV programs.
The hosts are professional dealers. They manage the gameplay, comment on the results, welcome new participants, etc.
The Evolution brand is a trendsetter in the production of TV projects. The provider was the first in the market to present an interactive show in live broadcast and did it quite successfully.
Today, the firm offers:
- Wheel of Fortune (Crazy Time, Lightning Storm, Funky Time, and Dream Catcher);
- exciting rally (Balloon Race);
- live slots (for example, Crazy Pachinko);
- Monopoly Live and Monopoly Big Baller;
- lotteries (Deal or No Deal Live/Mega Ball).
Cross-Promotion
The decision to combine television and live casino formats opens up enormous opportunities:
- publication of marketing materials during broadcasts;
- advertising TV shows through the media;
- branding of studios (uniforms, tables, cards, and chips).
Among the effective monetisation schemes, subscription services are worth distinguishing. These are live broadcasts without ads, access to exclusive entertainment, purchase of bonuses, etc.
Thanks to high-quality and diversified marketing, operators can quickly reach a wide audience, increase Internet traffic, and attract solvent customers.
Popularisation of Streaming
Such services that cooperate with Facebook Live, Twitch, and other platforms have several benefits:
- active socialisation of players;
- interaction with people in real time;
- viral distribution of advertising content through social networks.
Progress in the field of streaming creates favourable ground for the growth of the market and attracts a younger audience to entertainment sites.
Development of Interactivity
Advanced engagement features (real-time chat, rich data interfaces, and multi-angle video shooting) have already turned live solutions into an exciting activity. These elements not only increase the interest of users but also contribute to the formation of a large gambling community.
It is expected that entrepreneurs will continue to apply the following tools:
- individual recommendations based on the behaviour of clients and the history of their previous sessions;
- personalised settings that allow casino visitors to control every aspect of the iGaming environment.
The development of interactivity is impossible without the use of Big Data. These are machines and systems that collect and analyse terabytes of information, making it understandable for operators and players. Therefore, the use of such technology is one of the main trends in the segment.
Implementation of IT Options
The transformation of live casino streaming in recent years happened due to the spread of the Internet, among which 5G plays a key role.
The main tasks of the product:
- server capacity growth;
- instant transmission of high-resolution images;
- the smooth operation of the gambling platform.
The spread of 5G will continue to qualitatively influence the development of portals with real croupiers. The technology minimises any delays in video streaming and makes the gameplay faster and more exciting.
The Main Things about Live Websites
They are considered a long-term trend in the industry.
Key aspects that project owners need to take into account:
- The work of digital live portals is based on several principles. Businessmen need a room with modern equipment, experienced professionals, as well as high-quality and secure software.
- The popularity of such casinos is explained by many factors. This is the use of advanced technologies for 360-degree shooting, instant image transmission, a wide range of entertainment, and support for a secure gaming environment.
- Live casinos are a macro trend, within which several development vectors can be identified. This is the spread of TV shows with real croupiers, the promotion of streaming, the introduction of 5G, the implementation of interactive elements, etc.
The Casino Market studio supplies high-quality solutions. From us, you can order a turnkey project, a licensed White Label platform, and other profitable products.
We also provide the following useful services:
- games for sale and rent;
- installation of payment systems;
- security software integration;
- marketing promotion;
- consulting, and much more.
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