The Gaming Innovation Group (GiG) provider has signed a new contract with the German company Merkur.
The vendor will supply the operator with its automated GiG Comply development. The tool is used in the gaming industry to monitor compliance with affiliate marketing requirements.
Gambling Services Advertising in the Country
The deal came out in perfect timing since there was such a situation in Germany:
- According to the Federal Centre for Health and Education, the scope of gambling services advertising on the Internet has increased significantly today.
- The regulator has proposed to prohibit the display of promotional materials related to the gaming business after 9 pm.
- In 2021, the German government tried to ban the advertising of entertainment projects completely. However, it did not succeed.
About the Deal
Under the terms of the new agreement, the German operator will have full access to GiG Comply. The instrument will scan the pages of sites and analyse their content automatically. In addition, the tool will check the compliance of published materials with the requirements of particular jurisdictions.
GiG Comply is based on a unique mechanism that allows casino owners to get information about the content published on the affiliate's resources to promote gaming brands.
Merkur employees can customise the software by adding parameters that are relevant to the German market and current laws.
The Benefits of Using GiG Comply
According to Martin Collins, an affiliate of the German company, the Merkur Partners project strives to work following the law and established standards. All land-based and online start-ups of the brand have appropriate work permits.
The expert believes that the partnership with GiG will make the promotion of entertainment projects more efficient and safer.
The marketing director of Gaming Innovation Group Jonas Warrer, in turn, added about the importance of compliance with the principles of responsible gaming. The advanced GiG Comply instrument will let the German operator control this parameter effectively and maintain a reputation as a reliable brand.
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