Michael Bauer on His Double Duty at Greentube

An online casino software provider, Greentube, has a top professional at its ranks. A Chief Financial Officer and Chief Games Officer, Michael Bauer, proficiently covers both directions despite them being seemingly different.

With such strong experts at the Greentube’s lead, operators can confidently initiate collaboration with the supplier and ensure they get the best products for their projects.

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Tasks Distribution

The two positions Mr Bauer occupies might sound quite the opposite, but he manages to combine the responsibilities quite skilfully. As a CFO since 2015, he has been in charge of multiple tasks from accounting to M&A. Two years later, he also became a CGO and got behind in development, selling, and work configuration.

The strategic approach to financial schemes, like dealing with M&A activities or covering new areas, complements excellently with the CGO responsibilities. Due to Greentube’s rapid expansion since 2017, these two roles became particularly interconnected.

New market entry brings a lot of work, namely:

• analysing the scope of the region;
• investigation of the potential benefit;
• certification and licensing;
• business plans elaboration;
• competition study;
• evaluation of reachable revenue targets.

Due to such information-heavy work, the product direction reaps huge benefits from all these conclusions. Mr Bauer mentions the relevance of such investigations since what might work in some regions can not be viable in others, and thorough analyses help define this.

Success in Innovation

Michael Bauer follows a common concept of “content is king, but data is the queen” to maximise the efficiency of game design for different audiences. Another idea Greentube adheres to is innovation. While the best games do bring substantial benefits, constant improvement is vital despite the possibility of a flop.

Mr Bauer also mentions the high appeal of gambling simplicity. He pays tribute to the Las Vegas slot machines with few reels and points out their eternal popularity due to strong mechanics.

While going for the already popular strategies and mimicking something beneficial can also bring success, it will not be a hit game. Greentube is a brand of innovations and constant development of new content. However, as a CFO, Mr Bauer needs to care about financial risks and balance between safe revenue and new possibilities.

Operational Atmosphere

Before moving into the iGaming niche, Michael Bauer came through consulting, the stock sector, and even the automotive arena. He claims to know how to work hard and gladly motivates others towards the same.

Key Mr Bauer’s strategies for a result-driven operation:

1. Meet goals that have been set. A strict plan helps keep up with the aim.
2. Match the competition. Constant growth and hard labour ensure excellent performance, better than others.
3. Have fun and keep a work-life balance.

Golden Mean of the Operation

The role of a financial and game officer imposes liability for the organisation's and public's integrity. Even though Greentube does not work directly with punters, it is still vital to set up a strong responsible participation landscape alongside promotional opportunities.

Mr Bauer clarifies that over the years, a strong team and streamlined activities were set up to guarantee accurate targeting of potential gamblers. These users must not have obsession problems or budget issues. The combination of both duties allows the team to adhere to established standards and minimise the targeting of sensitive groups.

Expansion Strategy

The modern era of gambling is all about thorough check-ups. User analysis, affordability inspections, as well as new market openings became crucial in product elaboration.

Greentube continues adapting to the swiftly changing sector, with particular attention to such areas as North America:

• The US has already been involved in rapid expansion since the 2018 PASPA.
• The legalisation process is lengthy in the country, so Mr Bauer emphasises the importance of patience, which will be worth all investments.
• Canada becomes the next appealing target, and Greentube has managed to partner with Entain to grow its brand image in Ontario.
• The winning strategies of local adaptations and collaborations with British Columbia and Quebec keep the developer’s expansion persistent.

The differences between the American and European audiences also have an impact on financial and game-development strategies.

Near-Future Forecasts

Michael Bauer indicates the fast progress of the industry and the complexity of predicting the changes. The competition is another driving force of sphere shifts. In case tech tycoons like Google or Amazon want to enter the sector, it will be much more complicated to attract the public with existing methods.

Even if there are no loud industry entrances, consolidations will continue happening. This is where M&A activities will make large corporations even greater.

However, mergers are unlikely to reduce the number of brands. Mr Bauer explains that as employees leave after consolidations, they tend to create something new with their experience that saturates the sphere again.

As a supplier, Greentube’s strategy to deal with such pressure is based on continuous innovations. However, unforeseen nuances like rapid niche shifts or new markets (i.e. UAE) must be answered quickly and accordingly. Mr Bauer indicates that his team is ready for any changes and is eager to adapt.

Casino Market also keeps abreast of all the industry updates. Find the best software proposition and more relevant news at our customer support.

We also offer the following useful services:

• drafting a business plan;
• development of HTML5 slots based on individual sketches;
• installation of a payment system;
• promotion of an already launched gaming site;
• connection of security software.

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James Burton The Casino Market partner, the owner of the gambling establishments’ network

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