Entertainment for money is a promising and rapidly growing business. To remain competitive, operators need to constantly improve their product range and introduce new promotional tools.
Experts of the Casino Market company will tell you about the features of jackpots, why they are popular with entrepreneurs, and how such solutions can help project owners attract the solvent audience.
What Is a Jackpot on a Gaming Site
It can be described as an effective and time-tested tool, thanks to which it is possible to attract and retain customers.
A prize pool is often defined as a lottery within slots. Players place bets and spin the reels. Of all deposits (let us consider this amount as 100%), part of the money goes to the payment of winnings (approximately 90%). Operators take another 7% as profit. The remaining 3% is added to the jackpot sum if such an option is provided in an online casino.
Each rotation of the reels or the lottery wheel ends in the user’s victory or loss. As for the cumulative prize, it is awarded randomly. The frequency of its appearance on the panel does not depend on the cost of spins. Gamblers can choose minimum limits and still get a lot of money.
The jackpot concept was first used in the late 19th century in poker. In this popular card game, the funds were collected until one of the participants opened the bidding with two jacks. Over time, the idea of mega payouts spread to other types of entertainment.
Advantages of Offering a Series of Jackpots
The main reasons for operators to implement this tool into their digital platforms:
- Internet traffic attraction. The availability of prize pools is a popular and effective marketing strategy. It affects the growth of the client base and conversion on a gambling portal. This is a mandatory mechanism in the entrepreneurs’ arsenal, which helps their projects stand out among competitors.
- Improved user experience. Modern players are a little tired of traditional 5-reel slots and fruit-themed solutions. They are looking for vivid emotions and thrill. Thanks to jackpots, casino visitors will be able to plunge into the world of huge payouts, making their activities on the website unforgettable.
- Creation of a gaming community. The opportunity to receive a big reward has a social aspect. Customers discuss betting strategies, celebrate victories, and share their experiences.
- Enhancing image indicators. The availability of jackpots has a positive effect on the reputation of any iGaming brand, making it recognisable and popular in the international market.
- Creation of a modern casino enterprise. The jackpot’s installation is a great way to keep up with the times and offer only the latest and most attractive products. Support for such a function is an already established trend that remains relevant year after year.
Popular Types of Draws
Operators can launch a proprietary solution or limit themselves to the option provided by the slot’s provider.
Let us consider the most popular types of prize pools:
Progressive Jackpot
This is a full-fledged campaign, the reward of which is formed from the gamblers’ bets. Business owners can create a starting bank, while the rest of the money will come from the deposits of clients. The higher the activity on the website, the larger the prize fund.
Progressive versions are among the most popular ones in the market. The audience is attracted by huge payouts that can be obtained by visiting an online casino.
To attract customers, it is worth having a jackpot counter. It will be scrolled after each bet placed and reset when one of the users hits the jackpot.
Mystery Jackpot
It is characterised by individual settings. The formation procedure, as well as the wagering rules, depends on a specific provider. The winner is determined by a certified RNG.
Many operators offer such an option on the eve of popular international holidays: Christmas, New Year, Halloween, Easter, etc.
Multiple Jackpot
It has many levels and consists of several stages. At each of them, valuable gifts and cash rewards are played out, and the best reach the final. Here, casino visitors compete for the main prize, which amounts to tens of thousands of dollars.
Fixed-Price Draw
The solution has an exact bonus fund, which does not depend on the gamblers’ bets or their activity on the platform.
Such options are usually offered by beginning entrepreneurs. They cannot cover large payments and, in order not to risk their reputation, they offer more modest draws.
Branded Jackpot
This product combines elements of previous types of solutions and has individual settings. Entrepreneurs can establish a requirement to wager part of the amount or a time when the winner will be determined.
Such a series of jackpots are often created together with well-known software vendors. Only slots of the selected provider or content united by a common theme (fruit symbols, mystical or Christmas slots, etc.) can be included in the draw.
Offers from Top Developers
It is time to find out how popular iGaming brands introduce prize pools into their product range:
Microgaming
The company has created the largest network of progressive jackpots in the world.
In 2008, the manufacturer presented Mega Moolah, the first slot that supported such a feature. A few months later, a lucky player from the UK won $5.5 million, which brought worldwide fame to the solutions of this brand.
In 2018, a jackpot of $20.4 million was won, also in Mega Moolah. This is the largest payout ever, which was included in the Guinness Book.
Currently, 4 video slots from the provider are connected to the series of jackpots:
- Mega Moolah;
- Summertime;
- Isis;
- 5 Reel Drive.
In 2020, the company presented another unique network called WowPot. The developer has revolutionised the concept of cumulative prizes by introducing a multi-level reward system.
The calculation of payments starts from €2 million. Thanks to the jackpot, 4 people have already become millionaires, and their number will only grow in the future.
Amusnet (Euro Games Technology)
The solution from EGT consists of 4 draws named after the card suits: diamonds, hearts, spades, and clubs.
To hit the jackpot, players need to participate in a special round. It can be launched during any of the spins. The size of the bet, in this case, does not matter.
The actual scheme looks like this:
- launch of an additional spin during the main or bonus session;
- appearance of 12 face-down cards;
- formation of a combination of 3 cards of the same suit.
Most of the developer’s slots are connected to a series of proprietary jackpots. The top line of the interface window in all of them is divided into 4 cells. Counters that scroll because of the placed bets are located there.
Yggdrasil Gaming
The Swedish provider offers several progressive draws.
Joker Millions is the first slot machine of this type. It was released in March 2015, and already in September, a prize of $799 thousand was won. The lucky gambler from Norway decided to invest the money in the purchase of 2 apartments and also celebrate the victory in the Maldives with his girlfriend.
The catalogue of Yggdrasil also includes many slots with local prize pools. They are presented on the provider’s website and are played within one game. For example, the Frost Queen Jackpots video slot has 4 internal draws: Grand, Major, Medium, and Mini.
Relax Gaming
The European developer has created a universal promotional tool, Dream Drop Jackpots. The solution can be bought together with the company's licensed content (slots, bingo, and video poker) or installed as a separate product. The solution is part of the innovative Relax Apex casino management system.
Dream Drop Jackpots contains 5 levels:
- Mega;
- Major;
- Maxi;
- Midi;
- Rapid.
At each of them, operators can adjust the minimum deposit, the frequency of the formation of winning combinations, the initial cost, and other parameters. For example, in the Mega game, the average reward is set at €2.25 million by default. The amount can be distributed among 12 users or given to just one lucky player.
NetEnt
The Swedish company offers 2 types of jackpots:
- Global. Only a few developer slots are connected to it, but the reward can be received by customers from any country in the world. The solution is supported by 4 licensed digital devices: Arabian Nights, Mega Fortune, Mega Fortune Dreams, and Hall of Gods. In 2017, 321 jackpots were hit, and €78.3 million were transferred to casino visitors. All payments were fully covered by NetEnt.
- Local. This category includes Caribbean Stud Poker, Mega Joker, Super Lucky Frog, Cosmic Fortune, Divine Fortune, and other games from the vendor. For example, in Cosmic Fortune, the RTP percentage varies from 1 to 3.8%. The draw takes place in a special bonus round.
Features of the Jackpot Aggregator
This is an innovative tool in the market, which includes offers from the best software developers, as well as mechanisms for creating a proprietary jackpot. Entrepreneurs get access to a large selection of settings.
The product functions in the same way as a game aggregator. The unified interface contains a range of current series of jackpots from licensed suppliers of program components. The list of available draws is constantly updated. Operators always have the latest and most popular products that resonate with the audience at their disposal.
The advantages of a jackpot aggregator include the availability of ready-made templates. With their help, casino owners can quickly create a unique and recognisable draw.
The function allows entrepreneurs to save time and money without giving up interesting and reliable mechanics.
The Main Things about the Role of Jackpots in Gambling
Prize pools are an effective promotional tool in the operator’s arsenal.
Key features of the solution:
- The list of its advantages includes the attraction of solvent traffic, customer retention, and the development of a powerful community. The product improves the user experience and strengthens the position of iGaming brands in the market.
- Project owners have access to progressive and local jackpots, mystical draws, and entertainment with fixed prize pools. The branded version combines elements of all the above-mentioned types.
- Innovative and recognisable cumulative bonuses are offered by Microgaming, NetEnt, Amusnet, Relax Gaming, etc.
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