Entertainment for money is a highly profitable business that requires deep knowledge and skills in the field of administration. There are specialised organisations that can be very useful to operators since they resolve many issues, select games, and search for reliable financial services.
Experts of the Casino Market studio will tell you about the features and benefits of cooperation with such enterprises.
What an Aggregator Is
This is the link between casino software vendors and project owners. The specialised company performs a wide range of tasks, but its main mission is to help businessmen create an iGaming platform from scratch.
The development of a digital resource is always associated with risks and huge start-up costs.
Operators must:
- buy certified products;
- develop the website design;
- install a high-quality CRM system;
- find a reliable affiliate service, and much more.
The aggregator helps entrepreneurs get rid of the difficulties related to the choice of software by offering the most profitable options.
It is possible to conclude a one-time or long-term partnership agreement. In the second case, legal consulting and technical support become the intermediary’s tasks as well.
Main Functions of Aggregators
Such firms can solve a wide range of problems, which significantly simplifies the following activities of the iGaming project owners:
- Search for providers. At this stage, the partner brand acts as an intermediary between the software vendor and the entrepreneur. It monitors all innovations, payment trends, and changes in regulation to offer customers only the best and most profitable online casino solutions.
- Cooperation. This includes negotiation and conclusion of contracts that will be beneficial for both businessmen and the supplier program components. The specialised organisation establishes and develops partnerships with game manufacturers, hosting and instalment method providers, affiliates, and other market participants.
- Aggregation. It means the selection and integration of content from different brands into a single technical module. The software is then delivered via an API. This simplifies and speeds up the iGaming platform’s launch. Customers receive only the most popular entertainment and in-demand management services.
- Integration. Installation of program components takes place through an open API gateway and is characterised by high speed and security. Such a process makes it much faster and easier to start a business. Thanks to this, entrepreneurs can focus on strategic planning and scaling.
- Support. This is an important part of interaction with an aggregator. The company monitors the timely and safe updating of data, ensures uninterrupted work of the casino website, instantly eliminates any failures, and advises project owners on various issues.
Software Integration With the Intermediary’s Help
Let us consider the services available to operators:
Installation of the Game Content
It is worth carefully approaching the tasks of searching and installing entertainment since this is the only way to attract solvent Internet traffic.
There are many providers of gambling solutions in the market, and each of them has its specialisation. Some are focused on the production of digital slots or live dealer options, and others deal with lottery software and bingo.
It is physically impossible to cover the niche to the maximum and sign agreements with as many suppliers as possible. This is where an intermediary company comes to the rescue, offering a well-stocked and modern catalogue of products.
The basic requirements for a portfolio of casino games are the following:
- Several types of content. These are slots, table entertainment, arcades, and video poker. The decision to add live solutions and multiplayer fishing will increase conversion on the platform and contribute to more effective user socialisation.
- Original mechanics. For example, cluster products, casual games, crash content with a system of support-cost rates, and much more. Modern clients are a little tired of classic products with fruit symbols. Today, they are always searching for new experiences and exciting emotions.
- Wide variety of plots. The audience likes slots with stories about animals, heroes of myths or fairy tales, brave gold miners, and mystical creatures. Oriental-themed games, fishing options, and solutions with characters from famous film franchises are also quite popular.
- Attractive bonus features. These are free spins, mini-quests, tournaments, as well as local and progressive jackpots.
- Licences and certificates. Independent verification is carried out by eCOGRA, iTechLab, BMM TestLabs, QUINEL, and other world-famous laboratories. Top providers obtain permits in prestigious jurisdictions, such as Malta, Curacao, Romania, the United Kingdom, etc.
- Localisation. It is essential for operators to support local languages and currencies, adapt the bonus program to the regulator’s requirements, and provide different spin modes.
Constant monitoring of changes in the market and installation of new gambling solutions to the catalogue are equally important aspects. The online casino’s portfolio must be relevant and modern, and the aggregator will help operators make it so.
Addition of Financial Services
The task of entrepreneurs is to implement a convenient and safe option. Users should be comfortable replenishing their accounts and withdrawing money, and project owners need to be able to carry out mutual settlements with B2B partners.
Gambling is a high-risk industry with serious requirements for the protection of confidential data. For this reason, it is not always possible to conclude direct agreements with the suppliers of payment systems.
Such firms are mistrustful of young operators, so they check the availability of a licence and carry out a thorough audit of the platform. This can lead to a loss of time and money, which makes it difficult to launch an iGaming start-up.
Cooperation with an aggregator will help entrepreneurs get rid of many problems related to the integration of financial services. The specialised organisation will also deal with all technical work on the installation and subsequent maintenance of the solution.
Key requirements for the payment system:
- Different settlement methods. These are online acquiring, direct bank transfers, as well as transactions using electronic wallets, mobile phones, and vouchers.
- The balance between local and international services. Any financial aggregator must support transfers via Visa, MasterCard, Neteller, and other global networks. It is also worth remembering local products that are popular in the selected market. For example, players from Ukraine prefer to use Privat24, and customers from India usually choose the UPI service.
- Responsive UX interface. Laconic design and easy navigation make interaction with the payment system as comfortable as possible. Casino visitors should not have problems with the replenishment of their accounts and withdrawal of prizes. Otherwise, they will go to the competitors.
- High reliability. Most financial systems have a PCI DSS compliance certificate. This is a security standard that is used in many countries. The developers also integrate several additional protective mechanisms into the software. These are SecureCode from MasterCard, 3D Secure from Visa, etc.
- Multi-currency environment. The service should support fast transfers in popular monetary units (US dollars, euros, and pounds sterling). It would also be a wise decision to support transactions in digital assets.
By analogy with the game content, aggregators also monitor new products and important changes in the payment market. The task of such brands is to provide operators with only the fastest, most reliable, and popular settlement methods combined in a single API integration.
Turnkey Solutions
These are ready-made products that allow entrepreneurs to quickly implement profitable projects at minimal cost.
Experienced specialists can provide their assistance and take care of all the work on the technical preparation of the platform:
- content selection;
- the choice of a payment service;
- the creation of website design, etc.
Turnkey online casinos are the most in-demand options in the market. Operators can launch a gaming site, gain a client base, and make a good profit in just a few weeks.
Benefits of Working With an Aggregator
Such a decision has the following positive aspects:
- Time-saving. Launching a casino start-up together with a reliable partner is much faster than doing it independently. Business owners do not need to sign an agreement with each manufacturer of slots and payment providers or perform maintenance work. The integration process is as quick and safe as possible.
- Optimisation of start-up costs. Financial gain often plays a decisive role. The intermediary company collects the best offers in the market and combines them into a single API interface.
- Variability and diversity. Entrepreneurs get a large selection of entertainment, bonus mechanisms, and settlement methods. Such a powerful arsenal helps brands to work in other countries and simplifies the attraction of targeted Internet traffic. It is also possible, for example, to develop effective promotion strategies or launch recognisable tournaments. All this will have a positive impact on the casino conversion.
- Timely resolution of problems. The aggregator monitors software updates, instantly eliminates technical failures, and helps with business scaling. Having such a partner is a huge success for any operator.
The Main Things about Intermediary Brands in the Gambling Niche
Such firms are a link between software vendors and project owners.
Key features of working with an aggregator:
- Its main tasks include searching and selecting program components for digital casinos, dealing with integration issues, and providing technical support. Software installation is carried out through an API.
- The most important aspect is the addition of games and financial services to the platform. Entrepreneurs can also order a turnkey business to quickly enter the promising niche with minimal costs.
- Working with an intermediary company has several benefits. These are time-saving, optimisation of initial expenses, variability, diversity, and timely resolution of problems.
Casino Market is your reliable assistant. We offer certified content, multi-currency financial systems, security software, and other profitable products.
From us, it is also possible to order the following useful services:
- development of HTML5 slots based on individual sketches;
- business plan writing;
- assistance in obtaining a licence;
- working under the White Label scheme;
- promotion of iGaming projects, and much more.
Have questions or want to order services?
Contact our consultants:
- e-mail: manager@casino-market.com
- Skype: support.casinosupermarket
- feedback form.
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