Greentube's CFO/CGO shared his thoughts about the corporation’s experiences and accomplishments throughout last year. Michael Bauer also talked about novel technologies, promising markets and some issues the industry needs to solve in 2024.
Success in 2023 and Further Steps
The representative considers the period another record for the whole company. The provider has seen significant growth in terms of revenues and the number of new clients. Additionally, 2023 was the 5th consecutive year the supplier has continued its fantastic upward trajectory in overall operations.
Mr Bauer noted that great results have been achieved in the following markets:
The manufacturer will proceed with its development and expansion in the United States. The main goal of the company there is to enter Connecticut, as well as Pennsylvania. Another important country for the provider in 2024 is the RSA. It surprised the CFO the most with astonishing growth results.
In other regions, Mr Bauer highlighted France and Brazil. These are 2 promising markets that lack official iGaming regulation to realise their full potential. However, the South American state is set to implement new rules in 2024 while there is also a hope that the European country will not keep us waiting long.
Novel Technologies and Industry Challenges
The CGO said that AI and similar innovations are crucial in the modern digital gambling sphere. Artificial intelligence is an essential instrument that is frequently used during software creation and service development. For instance, it is actively used in content ideation, designing banners and other graphics-related tasks.
Additionally, casino managers can keep in touch with their clients in real-time thanks to AI-based messaging. Mr Bauer called this a stable and significant tendency that is set to affect the industry for many years to come.
Another important trend is gamification. This is a great instrument for:
- attracting more clients;
- retaining users for a longer time;
- boosting the customers' loyalty, etc.
However, there is an issue that steals many resources for implementing such tools. The specialists pointed to compliance limitations that have been spreading and becoming tougher around the world.
Some brands already experience difficulties because of regulators' severe restrictions, and this can cause the development of black markets. The negative impact has been seen for a few years. Thus, gamification and similar strategies may be sacrificed to maintain compliance.
Mr Bauer was surprised by the rapid appearance of crash content. However, it also needs proper regulation as non-legalised markets attempt to take advantage of the vertical.
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