Nick Khin speaks on IGT's decision and motivation to join the Global Gaming Expo (G2E) in Las Vegas. The Chief Operating Officer of Gaming describes the event as an excellent place to introduce advanced content that will shape the future of the gambling industry. Let us learn what to expect from IGT at the upcoming show.
Brief Overview
IGT has always stayed at the forefront of tech progress. To share its recent achievements with corporate and private customers, the developer decided to take part in G2E on October 9 — 12. Over 200 innovations in different spheres will be exhibited at 19,700 square feet.
The entire content will be offered to help operators expand the audience and improve user retention. At the conference, the leading provider will focus on premium software like special themes for Prosperity Link MLP. The company will also demonstrate the Wheel of Fortune lineup, transformed into the omnichannel format.
The upgraded core niche will include the best-performing title, such as:
- Samurai 888 Spin;
- Magic Treasures.
The audience at G2E will have an opportunity to hear Joe Asher’s thoughts on the wagering market in the USA. The President of Sports Betting at IGT will explain how the supplier plans to deliver personalised, interactive experiences.
Covered Markets
G2E mainly focuses on North American players and operators. However, it will expand geographic horizons by engaging international brands. IGT is represented in 100+ countries across the globe. The business catalogue has been successfully adjusted to local needs.
The special offering for Latin America includes:
- multi-game packages;
- innovative systems;
- enticing MLPs.
IGT will showcase USwitch multi-game bundles for Eastern Europe, as well as IGT Unite and MLP software for the UK market. The provider will use the omnichannel tactic to promote the jackpot category in North America. The whole catalogue supports a smooth user adventure in land-based, web, and mobile formats.
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