Johannes Gratz and Ryszard Presch, two important members of Novomatic, shared their opinions on the fair. According to the experts, in 2023, it will be necessary to remain flexible to be ready for challenges and adapt to changes in the various market segments.
They said that Novomatic's products, offered at the event, were characterised by an original design, following the «Black is Back» line. This motto will also be applied to the brand’s next gaming cabinets in 2023.
New Black Edition Products
The fresh slot machines presented in the course of ICE 2023 were:
- Black Edition II 3.27;
- Black Edition II XL 2.32;
- Black Edition II 1.49J.
The innovative apparatuses are already available and feature a futuristic design with angled screens. The displays have a high resolution so that customers can play without any image problems.
The Black Metro finish on the background is also added, along with LED ambient lighting to create some contrast.
Other Cabinets
Novomatic has also already launched multi-screen products with liquid crystal displays, defined by their Full-HD resolution. These are 2 models with monitors 27'' and 32''. A 49-inch slot machine with a J-shaped curved screen joins these. It is precisely the latter that allows customers to play the new content.
Several multiple-game options and a wide range of slot novelties were presented. In addition, there was also a vast swath of cutting-edge solutions designed for the ETG sector.
Comments on ICE London
Mr Gratzl considered the event's 2023 edition exceptional for Novomatic and the entire industry. According to him, the gambling market sees the return of large content providers after the pandemic.
Last year, the entertainment segment has already been marked by various special events, which have demonstrated its great potential. This factor was also evident during ICE 2023. Therefore, in London, Novomatic had members from practically all regional branches.
Mr Gratzl was keen to emphasise that ICE was a key event for the company, as one of the goals of Novomatic in 2023 is to connect with partners and customers.
The expert also emphasised that the corporation, during ICE 2023, presented products for both the international casino market and regional partners and branches.
The official specified which firms it was about:
- Novomatic Netherlands;
- Apex;
- Fazi;
- NOVO Cash, and many others.
The company seeks to operate across the board to provide its partners with the necessary solutions. For example, the brand presented an innovative casino management system with unique features. It is called Novovision and offers many advantages, including various automation options, the possibility to see detailed analyses, improve performance, etc.
Industry Forecasts for 2023
The brand is sure about continued growth in the online and ground gaming sectors. Before, Covid-19 boosted the rise of digital gambling. Now, further evolution is expected.
Mr Gratz also pointed out that the number of countries regulating games of chance is growing steadily. New legal conditions are being created, and Novomatic will fit into them to expand its already extensive range of services and products.
This trend will boost the development of wagering worldwide and help Novomatic further improve its presence in popular markets.
Pandemic Period
Ryszard Presch spoke about the peculiarities of Covid-19 restrictions. During them, the institution created new products and developed exclusive technologies. All solutions were characterised by high-quality and unique performance on the market.
Customer needs and expectations remain in a state of constant evolution. This is mainly due to changes in users' behaviour and to the technological advances that have already taken place. Therefore, the agency seeks to remain very flexible and continue development in various areas.
The two executives also spoke about the firm's achievements in 2022, calling it a very successful year. During this period, the corporation managed to achieve intense growth in the fields of Game Operations and Technology.
Production Plans of the Provider
In 2023, the organisation will focus more on expanding technologies, seeking to offer customers state-of-the-art systems, such as Novovision, and special functions, including biometric access.
According to Novomatic's directors, CMSs should currently be flexible, dynamic, and modern. They must be adapted to the operator's needs and comply with legal regulations. Therefore, an innovative solution such as Novovision makes life easier for businesses and helps streamline processes without negatively affecting the security factor.
In the course of the post-pandemic period, the company will strengthen its focus on the responsible gambling sector. The agency is currently trying to work on G4 certification and will also endeavour to cooperate with several corresponding firms.
Novomatic will showcase its products during many other trade fairs held worldwide in 2023.
It has already booked a place at:
- ENADA, Italy;
- Belgrade Future Gaming, Serbia;
- Entertainment Arena Expo, Romania.
The strengthening of positions will also occur in Latin America and the US. In particular, the developer will demonstrate its products during the Peru Gaming Show, G2E and the Indian Gaming Trade Show.
According to Novomatic's directors, contacts with partners and customers will help strengthen mutual trust and facilitate the exchange of thoughts.
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