In the face of high competition between operators, factors such as convenience and speed become decisive. Furthermore, the trend of one-click payments is gaining prominence more frequently.
Casino Market experts explain how one-touch instant settlements radically change the user experience and financial dynamics of entertainment brands.
About the Concept
This technology enables players to make deposits and withdrawals without waiting, entering card details, or registering in a payment system. Client data is stored in encrypted form, and transactions are initiated immediately after confirmation.
The verification can be done in one click or using biometrics (Face ID and Touch ID).
The model is actively applied in e-commerce and other sectors of the economy, but it has become especially valuable in the gambling industry. The technology lowers the barriers to entry into digital casinos and minimises customer churn at the stage of balance replenishment.
According to TrueLayer, websites that offer instant payments:
- increase conversion by 36% when people make deposits;
- retain 27% more users who were previously ready to abandon the game due to the long process of placing bets.
Large providers, such as LeoVegas, Betsson, Stake, and Entain, have already implemented one-click solutions, which resulted in the growth of the ARPU indicator by 15–25%.
How Instant Payments Increase Business Profitability
One of the main reasons for integrating this kind of settlement method is that iGaming startups start earning more. The solution has a positive effect on many business metrics, including conversion and retention rates.
Fewer Barriers — Higher Conversion
Players who decide to place bets or activate bonuses should be able to make deposits immediately. If there is a need to search for bank cards, enter long numbers and CVV, or go through verification procedures via SMS to replenish a casino account, then consumers are likely to leave the website.
Statista research shows that 25–30% of users drop out at the payment stage if the process takes more than 60 seconds.
Instant settlements successfully solve this problem. Transactions are carried out in one click, and card details are automatically loaded from a secure source. As a result, the conversion rate at the deposit stage increases by 30–40% compared to traditional financial methods.
Increased Average Check and the Frequency of Sessions
When the account replenishment takes only a couple of seconds, gamblers are more willing to pay small amounts. This is especially important for the mobile segment, where most actions are performed “on the go”.
Easy access to funds reduces the psychological barrier to making deposits again, which in turn encourages casino visitors to conduct transactions more frequently.
Entertainment platforms with the support of one-click settlements record growth in the average number of monetary injections by 18–25% per month. As a result, ARPU (Average Revenue Per User) and the profitability of the iGaming business increase.
Retention and Engagement
One of the most painful moments for a casino is an outflow of the audience during the payment process. If visitors cannot replenish their accounts, they simply go to a competitor's digital resource, where this procedure is carried out more simply.
Today, fast and convenient settlements are perceived as an integral part of the overall quality of service. A smooth user experience increases customer loyalty and retention by 15–20%.
Marketing Efficiency
If gamblers are offered free spins or cashback within the next 10 minutes, then they should have the technical ability to quickly make a deposit and activate the offer.
Instant payments work as a bonus activation accelerator and enhance engagement in advertising campaigns by 2–3 times.
Security and Trust
Modern one-click solutions are based on:
- tokenisation;
- encryption;
- biometrics;
- two-factor authentication.
The use of technology makes instant financial operations more reliable and performs the following tasks:
- decrease in the number of cancelled or rejected transactions;
- reduction of chargeback risks;
- confidence-building on the part of players and payment providers.
One-click settlements are accompanied by biometric authentication and two-factor protection. In the context of strict regulation (especially in the UK and the EU), it is essential to comply with KYC and AML standards.
Popular Payment Solutions in Gambling
The choice of a financial system depends on:
- target market;
- regulatory requirements (licences and KYC);
- audience and types of players (casual, high rollers, or crypto users).
Let us consider which services with the one-click payment function are the most popular in 2025.
Apple Pay/Google Pay
These are compact mobile wallets for popular iOS and Android operating services.
The advantages of the software include:
- support for Face ID and Touch ID, thanks to which payments are made in a second;
- easy launch in browsers and applications;
- high security at the level of banks.
Trustly (Pay N Play)
This is an open financial system with instant transactions and reliable protection of confidential information.
Key advantages of the solution:
- instant deposits and withdrawals without registration;
- licensing in the European market;
- KYC integration.
Trustly is actively used by many gambling companies: Unibet, Betsson, Ninja, and others.
MuchBetter
This is a mobile payment application that is widely applied in online casinos and bookmakers, as well as on binary options trading platforms.
Advantages of the product:
- push notifications to confirm transfers without login and password;
- support for cryptocurrencies and stablecoins;
- integration with Mastercard and mobile devices.
Skrill/Neteller (by Paysafe)
E-wallets are a popular settlement method in the gambling industry. It is familiar to players in many countries, including the European, Asian, and North American regions.
The main benefits of using the systems:
- storage of funds in a wallet for quick payments;
- support for VIP programs;
- instant transfers between accounts.
Skrill and Neteller are integrated into the entertainment portals of Bet365, 1xBet, and other software vendors.
Revolut/Monzo
Neobanks with quick transactions support direct integration of payments on iGaming sites, as well as connection of the financial module via API.
The solution’s advantages are obvious:
- fast transfers from cards and accounts;
- push authorisation;
- possibility of white-label integration.
Crypto Payments (Binance Pay, Coinbase Commerce, and MetaMask)
Wallets created for the use of digital assets provide instant and secure operations, including one-click settlements.
Key benefits of blockchain systems:
- instant transfers without intermediaries and banks;
- convenient deposits in USDT, BTC, or ETH;
- integration with Web3 games and NFT lotteries.
How Market Leaders Are Implementing One-Click Payments
Many providers have already connected such an option. This has led to an improvement in user experience and an increase in financial indicators.
LeoVegas
A British mobile gaming operator has implemented Apple Pay as the main way to deposit and withdraw funds. Customers make transactions quickly and safely without any further input.
As a result, the company noted a boost in deposit conversion, especially on personal gadgets.
Entain Group
The gambling holding, which owns Ladbrokes, Coral, and other entertainment firms, has been cooperating with Trustly for many years. The supplier is one of the leaders in providing one-click payments in the casino market.
A study conducted by Trustly showed:
- 94% of clients want to be able to withdraw funds instantly;
- 80% of players prefer to visit those sites that offer the one-click settlement method.
The introduction of instant deposits has led to an increase in betting activity and retention of funds in the system for a longer period.
Stake
The cryptocurrency platform provides fast transactions using MetaMask and Binance Pay wallets. Gamblers can independently manage their money, which helps entrepreneurs improve such indicators as the playing time and the average check.
The Future of One-Click Payments in the Casino Niche
In 5–7 years, operators with a faster and better UX interface will win. Instant transfers will not just be a trend but a generally accepted industry standard. This will give users greater freedom and comfort, and business owners — a growth of revenues and the audience’s loyalty.
Key Trends in the Quick Payments Segment
Trends that entrepreneurs should take into account:
- Deep integration with cryptocurrencies and Web3. The connection of MetaMask, Binance Pay, Coinbase Wallet, and other blockchain wallets will make games as “instant” as fiat entertainment. More services with elements of one-click settlements and distributed ledger technology are expected to appear in the future.
- Paperless verification through open banking. Players will be able to confirm their identity and make deposits without uploading documents, directly through their accounts. This will reduce the time for KYC procedures. The authentication process is going to become faster and safer.
- AI and personalisation in payment UX. Neural networks will study customer behaviour. The purpose of the analysis is to offer convenient payment methods and increase the likelihood of completing transactions. It is also expected that intelligent automatic monetary injections will appear.
- Gamification of casino operations. They will become an integral part of the UX interface. Entrepreneurs are about to start widely using instant bonuses for replenishment, deposits via QR codes during streams, and other creative scenarios.
Voice Assistants and Wearables
The future of one-click payments is associated with the application of the following instruments:
- Voice assistants. Programs identify speech, confirm transactions, and automatically transfer funds via linked settlement methods. The most popular systems include Siri, Amazon Alexa, and Google Assistant.
- Wearables. Clients can use Apple Watch, Samsung Galaxy Watch, or special rings (for example, Oura or McLEAR) to replenish online casino accounts. The confirmation of operations occurs through touch or gesture. To conduct instant transactions, NFC, Bluetooth, biometrics, tokenisation, and other technologies are applied.
Today, the above-mentioned solutions are actively used in:
- sports betting where speed is important (especially in live scenarios);
- mobile casinos where the user can quickly make a deposit with Apple Watch;
- crypto gambling with the initiation of transactions in MetaMask or NFC wallets.
According to Juniper Research, by 2026, the volume of payments via wearables and voice assistants will exceed $115 billion, and the iGaming sector will be one of the potential beneficiaries of the innovation.
The Main Things about One-Click Payments in the Casino Niche
They are not just a “convenient option” but a strategic tool for profit growth.
Key aspects that entrepreneurs should take into account:
- The integration of one-click payments into the iGaming platform improves the user experience and directly affects the most important business indicators: conversion, retention, and APRU. Operators gain a competitive advantage and strengthen their position in the market.
- Popular financial systems of this kind include Apple Pay, Google Pay, Trustly, MuchBetter, Revolut, and others.
- The development of instant settlements will be associated with the introduction of voice assistants, wearables, cryptocurrencies, and neural networks. Among the latest trends, it is also worth highlighting the verification through open banking and the gamification of transfers.
The article was prepared by Casino Market experts. The studio offers turnkey projects, White Label platforms, licensed content, furniture, and equipment for land-based entertainment halls.
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