In a world where every touch of the screen is becoming less necessary, the iGaming industry is on the threshold of a new technological revolution. The Zero UI tool promises to radically change the user experience, making interaction with entertainment platforms intuitive, fast, and as natural as possible.
Casino Market experts discuss the features and benefits of the zero interface in the casino niche.
About the Concept
In this case, the interaction with the system occurs without the use of buttons, fields, or menus.
Instead, the following elements are applied:
- voice commands;
- look, facial expressions, or gestures;
- contextual behaviour and machine learning.
The goal of the Zero UI is to make communication with clients so natural that it feels like a continuation of thoughts, not a separate action.
Current statistics show that 20% of Google searches are performed without using the screen. This data emphasises the growing popularity of the tool.
Today, zero interface is more than just a trend. It is a transition to a new type of thinking, where the design of the website no longer interferes or distracts, but becomes an invisible assistant.
In gambling, where speed, emotions, and spontaneity are extremely important, innovation can significantly increase profitability and customer retention.
Technologies that Simplify the Implementation of the Zero UI
Let us consider which solutions facilitate the implementation of the solution in the casino and sports betting industry.
Voice Assistants
They are already actively used in smart homes, e-commerce, and streaming. Google Assistant, Alexa, Siri, and Bixby make interaction with technology faster, more comfortable, and safer.
According to the Grand View Research report, by 2030:
- the global market of voice user interfaces is going to reach $92.4 billion;
- the average annual growth rate of the sector will be 21.3% for the period from 2023 to 2030.
In gambling, the introduction of such a tool opens access to many new scenarios:
- voice commands to make bets: “Place €50 on the victory of Manchester United”;
- bonus activation: “Turn on my free spins”;
- account management: “Deposit $100 using a Visa card”.
The advantages of using voice assistants include instant response, hands-free placement of bids, and minimal cognitive load on players.
The development of these solutions is based on:
- NLP (Natural Language Processing);
- ASR (Automatic Speech Recognition);
- API integration with voice-UI platforms (Alexa Skills, Google Actions), and other innovations.
Wearables
These are smart watches, rings, and bracelets that support NFC and biometric functions. The list of most popular devices includes Apple Watch, Samsung Galaxy Watch, Oura Ring, McLEAR, and other gadgets. All of them are well known to millennials and Generation Z.
Advantages of using wearables in the gambling sphere:
- confirmation of payments by means of gesture or biometrics;
- receipt of push notifications and interaction with them (for example, “Confirm participation in a tournament” using Apple Watch);
- session management via vibro-tactile feedback or touch gestures.
Biometric Authentication
Face ID, voice, fingerprints, eye movement, and other data become the key to:
- instant login and confirmation of transactions;
- setting up game limits or self-exclusion options;
- recognition of the emotional state of players to adapt the UX interface.
To work properly, operators will need:
- Biometric API (Face ID/Touch ID/voice);
- Behavioural Analytics SDK (for example, from Featurespace or BioCatch), and other tools.
Artificial Intelligence
Thanks to AI, entrepreneurs predict the behaviour of gamblers and offer them to perform actions without prior request, for example:
- anticipate the next step;
- contextual hints (for example, “Do you want to continue from where you won yesterday?”);
- automatic personalisation of bonuses, entertainment solutions, and limits.
Casino software vendors use machine learning (ML), contextual AI, real-time player modelling, and other tools.
AR and VR
In augmented and virtual reality, customers can perform the following actions:
- control their gestures in space;
- place bets by moving hands or turning the head;
- receive contextual clues directly on the panel.
Immersive technologies are actively used in VR poker and roulette (PokerStars VR), 3D slots with gesture control, and other iGaming products.
Integration with Smart Systems
In the future, online casinos will be able to interact with the following devices:
- Smart speakers. The audience sends requests to the entertainment service using voice messages.
- Smart TVs. Thanks to them, it is possible to launch live content at a convenient location (for example, in a hotel room) using touch buttons and joysticks.
- Cars with voice AI. They support fast bets with a high level of security and without the need to touch panels while driving.
Why Zero UI is Beneficial for iGaming Projects
Modern users do not want to waste time trying to understand the interface — it is important for them to play here and now. That is why the concept is becoming a real breakthrough for the casino industry and is gaining many fans.
Increased Conversion
In a traditional UX environment, a gambler's path from the desire to place a bet to the action itself takes 3–5 clicks. This includes registration on the site, identity verification, entering the card number, etc.
Zero UI shortens the customer's journey to one phrase or gesture. For example, it is possible to give the command “Bet $20 on black”, and everything will be done automatically.
Reducing the number of steps significantly simplifies account replenishment in casinos, which also affects conversion (from views to deposits).
Increased Profitability
With no need to switch between screens or enter data manually, the speed of the game increases, as well as the average revenue per user (ARPU). This is especially important in live betting and quick slots, where every moment counts.
Voice replenishment of an account in a live match already takes less than 5 seconds. Without using Zero UI, the betting time increases to 30 seconds, and that is why a bettor can miss the possibility of winning.
Deepening Involvement
Zero UI allows operators to provide a natural, intuitive, and emotionally charged user experience.
The advanced software performs the following functions:
- offers a game as soon as the player is free;
- reminds people about their favourite slots at the right moment;
- reacts to the customer’s voice, mood, and habits.
The presence of advanced functions turns gambling into a stream of impressions, as a result of which clients frequently return to the casino site.
Security and Protection
Thanks to biometrics and behavioural analysis, Zero UI tools make it possible to:
- eliminate logins and passwords (entrance to the platform is provided through face and fingerprint scanning, as well as voice verification);
- instantly block access on command;
- automatically detect risky actions.
Instant Payments
Integration with voice assistants, NFC devices, and biometric settlement methods speeds up balance replenishment. The easier it is for players to deposit money, the more often they will do it.
Clients can place bets using:
- Apple Pay with Face ID confirmation;
- McLEAR payment rings (just one gesture, and the funds are automatically credited to the online casino account);
- voice assistants.
Personalisation at a New Level
With the help of neural networks and behavioural analysis, the Zero UI interface can:
- understand when people usually spin the reels in slots;
- offer entertainment that suits the players’ style;
- regulate the pace and degree of complexity without the client’s intervention.
Gamblers feel that the casino understands them and stay longer on such a website.
How Market Leaders Implement the Zero UI
Let us consider which companies rely on intuitive interaction.
Gala Bingo
The brand (a subsidiary iGaming firm of the Entain holding) was one of the first to offer people the opportunity to participate in lottery draws via Amazon Alexa.
Using their voice, customers can:
- join the session;
- obtain results;
- hear the news;
- cash out bonuses.
Thanks to Zero UI, participation in the lottery has become possible without a screen. To join the draw, it is enough to simply say: “Alexa, open Gala Bingo”.
PokerStars VR
The operator has launched a VR platform with full immersion in the game. Players control the cards, place bets, and interact with others using gestures or voice (that is, without using a traditional interface).
The main commands on the company’s platform are:
- hand movement — bet;
- gesture — select chips;
- facial expressions and voice — communication with the dealer and opponents at the table.
The introduction of the zero interface increased audience engagement, especially among the younger generation of users, and also became a new form of gamification.
EveryMatrix
The B2B portal is actively experimenting with:
- biometric authorisation by fingerprint on the Apple Watch smartwatch;
- confirmation of payments via NFC rings;
- limit management via heart rate and sleep data (in cooperation with Oura Ring).
The brand is focused on providing fast verification and instant payments via Apple Watch.
Betsson AB
It is testing assistants based on artificial intelligence (VoiceBot AI) to perform the following actions:
- identify users by voice;
- answer frequently asked questions;
- activate game tasks on command.
Players no longer need to write texts and press buttons to launch their favourite slots or card deals on mobile devices.
Kindred Group
The company uses behavioural biometrics and predictive analytics (as part of the responsible gambling strategy).
The Player Safety Early Detection System studies such aspects as:
- click rhythm;
- speed of movements;
- choice patterns.
The program can automatically offer a break or intervene if the client’s behaviour becomes risky.
Bet365
Although the brand does not formally declare Zero UI, its interface has become one of the calmest in the industry.
The software supports:
- instant authorisation via Face ID;
- automatic launch of live matches on the tab;
- clues and one-click bets based on artificial intelligence.
Innovations from Bet365 mark the transition stage from classic to modern interface. The latter suggests actions even before users request them.
The Main Things about Zero UI in the Gaming Sector
The concept is rapidly developing and transforming the casino and sports betting industry.
Key aspects that operators should take into account:
- Zero UI is a strategic solution that improves business efficiency and UX, as well as lowers the barriers to entry. In the highly competitive entertainment market, the tool can distinguish entrepreneurs from their competitors.
- The innovation combines voice, biometrics, wearables, artificial intelligence, and analytics. The technology is actively used by PokerStars, EveryMatrix, Betsson AB, Bet365, and other market leaders.
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The article was prepared by experts with vast experience in creating modern online casinos with high-quality software.
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