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Online Casino Reputation — Boosting Players’ Loyalty with Casino Market Guide

Updated 03 june 2021
Online casino, Marketing, Management
Author: James Burton
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The popularity of an online casino should keep abreast with its reputation. If both are positively high, the operator of such an establishment will receive high income. These two notions build positive loyalty rates of the casino audience. First of all, an operator must win the targeted players with his appealing offers and after that, retain them with even more favourable conditions. It is all achieved with the help of different bonuses and promotional programs.

Online casino players’ loyalty

Casino Market experts have been working with different markets and players for already more than 10 years. We have been constantly helping operators adjust their platforms to appeal to gamblers and conquer their attention. While the approaches are different in each region, usually, players want the same thing — free money and unique treatment. Order our convenient promotional solutions and ensure your reputation among punters in the operational area.

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Loyalty-Affecting Aspects

Bonuses are not the only thing that influences people’s desire to choose a particular online casino. A few other vital aspects play a significant role in determining a positive reputation of the gambling establishment.

Casino Market experts distinguished 5 main criteria that impact players’ loyalty:

  1. Licence display. When punters can personally assure of the casino legality, they subconsciously feel safe about their gambling process. Licence exposure is an excellent psychological trick to boost the platform’s reputation.
  2. Certified games. The same concerns the entertainment content. Once players notice that the slot they are about to play is developed by a renowned provider, their desire to continue visiting this casino increases exponentially.
  3. Quick transactions. Operators usually care more about fast deposits. Of course, nobody wants to give away money, but prompt withdrawals of winnings appeal to punters, making them return to the online casino.
  4. Chats with real managers. Support bots became a revelation for a lot of operators who want to save money. But it is possible to receive additional loyalty from live chats since people respect real communication and consider it more proficient.
  5. Constant content updates. Even if your casino has over a thousand games, sooner or later, players will want more. Regular additions of new titles display your care about players.

Advertising experts at Casino Market have strategically developed templates on how to increase website loyalty. In combination with an individual approach, operators receive an ideal boost to their reputation. Order our promotional assistance and make your presence known on the targeted market.

Definition of Bonuses

Online casino bonuses: 2 main types

Most gambling establishments carry out all kinds of promotions that are decisive for players when choosing a gambling establishment. Bonuses are among the most effective. This gifted money used for the free rounds offered by the gambling establishment offers as a reward.

All bonuses, obtaining conditions and wagering requirements are combined into a loyalty system — the casino bonus policy. The main goal of this approach is to attract new visitors as well as retain regular clients.

Usually, there are two main types of bonuses offered by online casinos:

  • Sign-up bonus. This form of welcome promotion is quite common in casinos with a reliable reputation. In exchange for free wagering funds, online casinos receive personal information of a potential gambler. Email address, personal preferences, and other information that might help turn a one-time visitor into a regular client.
  • Deposit bonus. Each gambling establishment determines its limits, indicating the minimum and maximum amounts of the first deposit. The amount of gift directly depends on the sum brought to the casino. It is the most common type of bonus money and usually bigger than the registration gift.

There are different types of sign-up and deposit gifts, and Casino Market experts are eager to tell you about them.

Bonuses Variations

If online casinos gave away money without any restorations, their loyalty would be over the top. At the same time, their profitability will be the lowest of the low. That is why it is essential to find a happy medium between optimal bonuses and wagering requirements necessary to withdraw them.

The most popular type of gifted money that casinos offer are:

Match bonus

The online casino gifts a player with 100% of the deposit amount, limited by the maximum sum of the deposit

Fixed bonus

In case of depositing more than a certain amount, a player receives a fixed sum as a gift

Free spins

After the registration (or deposit) a punter gets a particular number of extra slot spins or bets in other games divided for a few next days


A casino guarantees the return of a particular percentage of lost money without any conditions

Casino Market guarantees the transformation of these bonuses into players’ immense loyalty. Order our finest promotional solutions and ensure the immaculate reputation and stable retention for your online gambling portal.

The Main Things about Online Casino Loyalty

Online casino loyalty: professional assistance

The vital part of boosting players’ loyalty is experience. While beginning operators can find it complicated to follow the changes in effective promotional methods, such companies as Casino Market are always ready to provide high-quality assistance.

Our experts will introduce to you detailed rundown on:

  • such loyalty-affecting aspects as licence display, certified games, quick transactions, chats with real managers, and constant content updates;
  • the definition of bonus funds and the key distinctions between sign-up and first deposit gifts;
  • the main variations of bonuses that include match and fixed bonuses, free spins, and cashback.

Order the best promotional solutions from Casino Market to increase players’ loyalty to your brand.

Order a service

Contact our specialists by any convenient means:

  • Skype: support.casinosupermarket
  • the feedback form.
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