Hibou, a company specialising in tracking and analysing consumer behaviour, has conducted a new global study. The survey results show that 68% of Brazilians regularly place bets.
Key Takeaways from the Report
Over 2,800 people took part in the research, which revealed the following ranking of gambling preferences:
- 47% — lotteries;
- 25% — raffles;
- 11% — sportsbooks;
- 10% — bingo;
- 8% — online casinos;
- 5% — jogo do bicho (local game);
- 1% — ground machines.
About 53% of respondents said that at the time of the survey, they had spent more on bets than they had won. Another 16% of users reported financial problems due to regular participation in sessions for money. Of the total number of interviewees, only 2% admitted to being addicted.
Situation in Other Latin American Countries
Interest in the Brazilian gambling market also reflects the current state of affairs in the rest of the region.
Argentina
According to the survey results:
- 77% of the local population aged 18 to 65 years are aware of gaming sites' existence;
- 36% of the country’s residents regularly visit entertainment platforms, like online casinos in Argentina.
Chile
A similar study was conducted by the USACH’s School of Administration and Economics. The research revealed that over 70% of people in the region purchased lottery tickets and participated in bingo or charity sweepstakes at least once.
Peru
Opinion Box has initiated a similar study in the country. The published data shows that 50% of iGaming platform clients participate in RMG sessions at least once a week. Around 40% of the population invests about 100 Peruvian soles ($ 27) per month.
Impact of Advertising on Coverage Growth
In Brazil, 42% of casino users saw themed TV advertising. Social networks play an equally important role in the distribution of gaming products. According to the study, 33% of active gamblers learned about niche services through Instagram. The impact of digital influencers in Latin America has reached 19% of the total player coverage.
The local population chooses to bet real money for the following reasons:
- 66% of surveyed people want to obtain some economic benefits;
- 25% of respondents perceive visiting gaming platforms as fun entertainment.
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