The Philippines' Ad Standards Council (ASC) and PAGCOR gaming regulator have joined forces to advance oversight over niche promotional content in the country. This union promises to make the segment safer and more responsible.
Essence of the New Legislation Initiative
Following the provisions in a MoU inked earlier this July, all real-money entertainment banners and similar means must now be first reviewed and endorsed by the Council.
This measure covers ads placed through the following channels:
- TV;
- radio;
- Internet;
- outdoors.
Only after the ASC’s consent can the business marketing materials be released. The body’s list of mandatory controls already includes content promoting alcoholic drinks, particular medications, and dietary supplements.
PAGCOR’s Chairman and CEO stated that nearly 1 year ago, the corporation and its potential allies began preliminary discussions on this project. Now, Alejandro Tengco's team has finally signed the agreement and immediately started implementing all the provisions of the MoU.
Golda Roldan, the ASC’s Chairwoman, noted that her organisation supports the Philippine regulator’s dedication and movement towards more responsible advertising approaches. She considers gambling a field where heightened sensitivity and caution in communications are essential.
Measures Taken by PAGCOR
On July 7th, the corporation requested to remove all gaming advertisements from public transport, such as:
- bus;
- train;
- taxi.
Licence holders and other involved parties must take down the promotional content by August 15th.
Mr Tengco believes that in the future, only materials popularising responsible entertainment formats should be allowed. In his opinion, such regulation is an important step aimed at protecting social groups at risk, especially the younger generation.
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