A respected iGaming content supplier, Play’n GO, has joined forces with Genting to introduce its well-known digital titles to physical venues in the UK. The collaboration celebrates Play’n GO’s 20th anniversary and marks its debut in brick-and-mortar casinos. Both companies aim to deliver a new form of offline amusement for punters by combining their creative approach with operational expertise.
Details of the Contract
Genting, a leading hospitality and entertainment group, has developed Boom Slots cabinets specifically for this launch. These gaming machines feature a sleek design and modern interface, just perfect for Play’n GO’s colourful titles.
The 1st rollout includes 13 releases, among them are:
- Reactoonz;
- Honey Rush 100;
- Rich Wilde and the Book of Dead;
- Buildin' Bucks, and others.
The titles were initially tested at Resorts World Birmingham, where they drew strong visitor interest. The installation is now being introduced in more than 30 facilities nationwide, including Genting Stratford, the UK capital's largest gambling hall. The complete rollout is scheduled to be completed by December.
Comments from the Parties
Play’n GO’s CEO, Johan Törnqvist, described the project as an important milestone for the studio and a result of shared ambition between both companies. He explained that his team’s aim to craft innovative and engaging content now extends to land-based casinos.
According to Mr Törnqvist, the expansion into physical venues carries the same forward-thinking approach that defines the brand’s digital success. He believes there is global potential for thousands of gaming machines featuring the studio’s titles. The executive added that the collaboration with the partner has been essential to achieving this significant UK launch.
Genting’s Product Director, Stuart Armstrong, said that standing out in the gambling sector requires creativity and focus. The new Boom Slots project offers a competitive, unparalleled entertainment experience.
Mr Armstrong highlighted Play’n GO’s innovative approach and adaptability during the development process. He noted that the test phase demonstrated strong appeal among visitors, who were already familiar with the provider’s online titles. The company plans to extend Boom Slots to all its UK locations within the coming months.
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