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Play’n Go Signs a Content Agreement with 32Red in the UK

17 january 2023
Author: James Burton
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Play'n Go, an influential game supplier, has partnered up with Kindred Group’s 32Red. The cooperation will foresee introducing the provider's content to the UK players.

About the Agreement

Play’n GO and 32Red in the UK

The target market is essential for Play'n Go's further course, and the arrangement with Kindred’s brand is a significant achievement in its path to success. The supplier operates in more than 25 territories all over the world.

Players at the distributor’s platform can now try out the developer’s most exciting products, some of which are specifically directed at British audiences:

  • Book of Dead;
  • MegaDon;
  • Boat Bonanza;
  • Shamrock Miner, etc.

The provider also noted that this contract expands upon a long-time and productive relationship between the companies, which cooperated in multiple regulated jurisdictions.

Also, this deal came only a month after the respectable developer consented to a contract with SKS365 in Italy.

Comments of Executives

Anna Mackney from Play'n Go admitted that working closely with the new partner is an essential achievement for her group.

For the representative, the deal means:

  • combining efforts with a respectable British brand that is famous and highly appreciated on the market;
  • productive cooperation between 2 ground-breaking and client-oriented enterprises.

Ms Mackney promised that the companies will be working closely and ensure the smoothest product deliveries for their customers.

Adam Newnham who represents 32Red remarked that his group has witnessed the achievements that its sister brands have reached together with Play'n Go. This brought a need for the studio to present the provider's exemplary titles to the loyal British client base.

He also noted that a thrilling variety of content is arranged to arrive on the platform in the next few months. In the executive's words, the group is anticipating bringing more titles from the developer's selection to the customers.

Casino Market offers many great gambling products from Play'n GO and other top brands. Contact our managers to get help with software installation and legal nuances.

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