The popular supplier Playtech has cemented its influence in the United States sportsbook market. Its fruitful start was marked by the establishment of wagering terminals in Ohio. Through these machines, punters can quickly place bets.
About the Deal
Playtech will be supplying its diverse bookie offerings and administrative modules to the local operator Gold Rush, which is a major industry member with a huge influence in several jurisdictions.
Particularly, the brand functions in the states of:
- Ohio;
- Illinois.
Going live with the distributor also means that the manufacturer will be providing content for 50 locations. The agreement came just days before Super Bowl LVII, which saw a massive increase in wagering activities.
Ohio's betting market became active in January 2023, right on New Year's Day.
Comments of Executives
Jonathan Doubilet from Playtech expressed hope that this deal will help his group with future development. The company will carry practical knowledge in retail sports wagering to the country's new market and broaden its influence there.
In Mr Doubilet’s words, Ohio is the most exciting location for a new beginning. The group will use its extensive experience and solid history for establishing wagering machines in the jurisdiction. Everyone involved is invigorated for this kind of activity to take off and is also stoked for future solutions to go live in the United States.
Rick Heidner from the partner group said that cooperating with the big gambling provider and joining forces to place kiosks in the new state is a very pleasing prospect.
The expert promised to further introduce:
- creative entertainment offerings;
- high-quality technical solutions.
Mr Heidner stated that his company anticipates more development in the region very soon as it continues a fruitful collaboration with the large provider.
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