Playtech has acquired a small part of HRD and would spend $ 85 million to boost the partner’s universal growth. The operator wants to expand its entertainment proposal to enter new jurisdictions soon.
Agreement for Worldwide Distribution
Playtech will also give the licence of its latest iGaming technologies to HRD.
In North America, the operator’s clients will enjoy such amusement types:
- slots;
- tabletops of 2 types — RNG-based and with live croupiers.
The software will be present in the HRD-owned system, and the firm will also share these entertainments outside of North America later.
In addition, Hard Rock Digital would utilise other Playtech solutions, such as:
- client support;
- financial consulting options;
- user management program (IMS);
- advertisement products, etc.
The supplier will offer HRD its software on a RevShare basis. The developer does not expect big growth in profits from the deal in 2023. The earnings from this agreement are likely to increase only in 2024.
Words of the Studios' Representatives
Mor Weizer, Playtech's CEO, stated the company's specialists are excited about the possibility of working with HRD. This studio has proven to be first-rate worldwide, not only in the gaming market but in the entire amusement industry as well. Mr Wiezer added that HRD would use the reputation of its label and the experience of professionals to achieve the desired results.
Playtech’s team already knows many of HRD’s experts and considers them among the best in the iGaming sector. Therefore, such cooperation will help the manufacturer to strengthen its positions in the US and Canadian markets.
HRD’s official Jim Allen said the collaboration will accelerate his company's tactical expansion into new territories. This way, the firm will become a worldwide leader with all types of programs under one brand.
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