Earlier this year, the live content supplier Vivo Gaming presented an exclusive marketing instrument, created to enhance customer loyalty and gambling involvement. The Promotional Tournament Tool has already received positive reviews.
Features of the Software
The innovative program for online gaming projects allows operators to organise competitions simultaneously on several sites. The instrument was first incorporated into LatSoft’s platform.
The tool already showed great results and increased such daily metrics:
- the number of active gamblers grew by 65%;
- the amount of sessions launched rose by 82%.
The software makes it possible to display boosters. It notifies punters of their position in the rankings and allows people to communicate in real-time.
For now, the solution is included in the particular version of Vivo Gaming’s digital roulette. Soon, the firm will add it to some card entertainment as well.
Representatives' Statements
Vivo Gaming’s CCO Neil Howells declared the team is excited to see how the tool works. The feedback from the operators was incredible. The expert was thrilled to diversify the company's portfolio with a title combining engagement and innovation.
LatSoft's representative Damian Ramirez stated that integrating this marketing solution has enabled his company to strengthen customer loyalty. The use of the software is a vital step forward. Mr Ramirez invited other businessmen who want to boost their platforms to consider using the program.
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