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Playtech Signs a New Partnership Agreement with Ada

02 november 2022
Author: James Burton
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The famous brands have signed a beneficial deal which will help them in achieving mutual business goals.

Playtech and Ada sign a deal

Per the rules of this agreement, Ada will become a SaaS provider for Playtech and will supply automated solutions for chats.

Information about the Deal

This contract is focused on giving Playtech’s client base an incredible experience that can be customised by operators thanks to AI. A big part of the new development contains the principles of responsible gambling supported via an innovative system of the brand.

Playtech will start supplying its content based on the Ada system in 2023. There will be 2 important notions:

  1. AI programs are set to be a positive influence on the general efficiency of operators.
  2. The responsible gaming aspect aims to provide an unforgettable user experience.

Comments from Ada

Mike Murchison, who represents the brand, voiced excitement about cooperating with such a prominent company. The integration of AI products developed by his employees would make for a VIP-level client treatment, which is usually anticipated by gamblers while choosing operators.

The expert also told about such potential results for managers:

  • enhanced customer retention;
  • larger wagered sums;
  • better punters' trust due to higher security.

Response from Playtech

Mark Jones said that his group is always focused on creating high-quality instruments and technologies for the benefit of operators. He spoke highly of the collaboration with Ada, saying that the new partnership will provide players with an outstanding and unforgettable experience.

The representative stated the importance of user satisfaction. Customers want to have personalised offerings that take all their needs into account, and Mr Jones believes that his company takes care of this brilliantly.

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