Review of the Most Popular Platforms to Promote Your Casino and Sports Betting Website

Affiliate marketing in the online gambling industry confidently bears the status of the most effective advertising means. The main reason for this is the presence of multiple networks for efficient promotion.

Casino Market experts decided to analyse the affiliate market as of the beginning of 2021 and distinguish the top nine best platforms available in the online gambling industry.

Reach out if you are looking for a reliable partner to promote your casino or sports betting website.

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Gambling Portal Webmaster Association (GPWA)

The prominent affiliate services’ provider started its operation in 2001. GPWA supplies proficient solutions for assisting the participants in increasing their acquisition levels. The international nature of the association allows cooperation with gambling platforms around the world and enhances their connection with affiliates. The company enlists more than 15,000 participants.

Clients’ possibilities for joining the group:

• strengthen business bonds with affiliate partners;
• work with world-renowned gaming-related webmasters;
• premium admission for structural dialogues on most urgent iGaming topics;
• numerous subscription plans to receive new opportunities for brand promotion;
• mutually beneficial cooperation with different participants of the online gambling sphere.

AffPapa

It is an extremely popular network for operators working in the Asian market. The efficiency of affiliates positively influences online casino owners and bookmakers. With the help of precise analytical software, an operator can select preferred partners filtering by geographical location, kind of offered services, remuneration distinctions, the number of attracted leads, and others.

AffPapa offers its clients:

• a multi-directional operation committed to mutually beneficial cooperation with gambling affiliates;
• close communication of both sides for receiving maximum benefit from the elaborated advertising campaign;
• online casino and sportsbook affiliates that specialise in a narrow direction for attracting maximum quality traffic;
• guaranteed brand promotion on a particular sector due to advanced marketing approach;
• constant network optimisation for better matching of gambling managers with corresponding partners.

Affiliate Guard Dog

With almost 20 years of successful marketing experience, the network is considered an innovative solution in this advertising niche. Affiliate Guard Dog spent years shaping a beneficial gambling community with dozens of responsive service suppliers and thankful clients. Moreover, the brand’s capability to deal with certification problems increases its value. It is a reliable mentor in the iGaming sphere.

Main operational notions about Affiliate Guard Dog:

• providing efficient organic traffic from webmasters to owners of casinos and betting sites;
• securing all participants of affiliate networks and assisting in the configuration of safety valves;
• introducing personal certification to advertising programs based on affiliate participation;
• a colossal assortment of beginner-friendly webmasters, eager to offer convenient promotional conditions;
• regularly updating forum boards with heated conversations of iGaming experts.

Bojoko

An affiliate network with an extravagant name has been known as a reliable service provider in the United Kingdom. The brand has recently been popularised overseas — in the United States. The Bojoko platform is home to hundreds of certified gambling destinations across the two main markets.

Key aspects of the famous company:

• no registration payments are necessary for casino or betting site operators;
• the network achieves maximum connectivity between affiliates and gambling site managers;
• an efficient review scheme allows leaving feedback on cooperation for future customers to receive necessary information;
• brand control and development become an integral notion for affiliates in acquiring new clients;
• elaborated filters on sportsbook and casino platforms shorten the browsing time significantly.

Slots Calendar

This unique representative monitors the latest additions to gambling sites and provides extensive reviews on main playability properties. Upon registration, Slots Calendar waits for new entertainment content to be added and tests it for core features and functionality:

• supplier of the game;
• return to player rates;
• configuration of winning lines;
• volatility;
• legality in certain regions.

Punters find this platform particularly beneficial for significant reasons. The reviewers provide a detailed playthrough, the easiest ways to receive bonuses, big wins possibilities, etc.

Slots Calendar is integral for operators to:

• advertise the site, entertainment content, and the brand in general;
• put the upcoming releases in the special calendar program for the waitlist;
• notify punters about the issues date to receive a stable source of traffic immediately after the slot launch;
• order various marketing solutions in a form of banners, backlinks in articles, scoreboards, etc.;
• locate casino reviews for the additional acquisition of potential players.

AskGamblers

A decade of experience was not spent in vain for this affiliate platform. AskGamblers is a traditional review-based website with an enormous client base. Gambling operators and bookmakers register on the network and incentivise players to leave feedback about their user experience. The presence of various ratings and quality rewards makes the battle for leading positions particularly exciting.

AskGamblers is a prominent affiliate platform with:

• several awards for efficient and unbiased evaluation of gambling resources;
• multiple opportunities for beginning owners of iGaming business to declare about their projects;
• a gigantic network with over 80,000 participants and counting;
• lively discussions on a forum board and various blogs about the quality of promoted entertainment;
• a possibility to join effective loyalty programs for sportsbook and internet casino owners to boost acquisition rates.

Better Collective

With the main focus on bookmakers’ activity, this affiliate brand is engaged in the creation of educational platforms in the gambling sphere. Better Collective sets a goal of ensuring clear and honest promotional activity among its participants. Though sports betting direction prevails on the network, casino entertainment is also a popular route for the company’s affiliates to offer their services.

Better Collective is particularly demanded for:

• the organisation’s international presence on the iGaming market;
• a distinctive nature of the operation that is almost completely decided by users;
• the exclusive innovative core of the network for the benefit of cooperation between a webmaster and an operator;
• a variety of individually-designed media channels for efficient improvement of affiliate promotion;
• creative managers with the versatile mindset to ensure the casino operator or a bookmaker receives maximum benefit from the service.

Affiliate Future

Managers of bookmaker’s stores and internet casinos have an opportunity to receive from the company brand-new tools for productive affiliate promotion. The AF’s network can boast of high organic traffic numbers that attract iGaming operators. The statistic speaks volumes: several million monthly conversions are made with the help of the company’s support. Hundreds of affiliates offer their services on one of the most popular networks globally.

The desire to cooperate with Affiliate Future is supported by:

• an efficient performance-based strategy that minimises the risk of failure for operators when it comes to business expansion;
• mutually beneficial capabilities of reaching positive ROI for webmasters and gambling site managers;
• an extensive assortment of available programs to match the demands of the target audience for particular websites;
• convenient format selection to suit the most effective method depending on the working region;
• multi-purpose dashboard for tracking conversions and boosting transitions to casino websites or bookmaker’s stores.

BetOnValue

The company primarily works with betting services. BetOnValue offers extensive reviews on the most prominent wagering platforms. Also, it generates gamblers’ interest through exclusive features. More than 165 betting websites are available for examination and odds comparison on this network. Bookmakers gladly sign in to the platform due to its solid recognition among beginning and experienced players.

BetOnValue makes a significant impact on the iGaming market because of:

• a convenient navigation system that allows switching to the necessary section with the help of suggestive tabs;
• in-depth analytical AI that offers preferred sportsbook sites depending on the visitor’s location;
• one of the most effective live odd comparison schemes to find exclusive offers from operators and understand the market movement;
• the possibility to receive limited liquidity at the lowest prices from leading betting exchanges;
• special coupon-based promotional strategy to diversify users’ experience.

The Main Things about Connecting a Project to an Effective Network

A profitable nature of affiliate marketing incentivises a lot of online casino operators and sportsbook managers to pay much attention exactly to this advertising method. Consequently, understanding how to receive maximum traffic from a single campaign becomes a priority.

The Casino Market aggregator specialises in entertainment and administrative software but that is not the only offer. Also, we can efficiently configure a beneficial affiliate network. Our studio cooperates with the leaders of the iGaming industry.

Let us recall prominent affiliate brands on the market:

• Gambling Portal Webmaster Association. A powerful provider of affiliate services that supplies proficient solutions for assisting operators in increasing their acquisition levels.
• AffPapa. An extremely popular network for operators in the Asian market with high efficiency of affiliate services that positively influence online casino owners and bookmakers.
• Affiliate Guard Dog. An innovator in affiliate advertising that spent years shaping a beneficial gambling community with dozens of responsive service suppliers and thankful clients.
• Bojoko. A reliable affiliate network in the United Kingdom with recent popularisation in the United States.
• Slots Calendar. A unique representative on the list that monitors the latest additions to gambling sites and provides extensive reviews on main playability properties.
• AskGamblers. A traditional review-based website with an enormous client base where gambling operators and bookmakers incentivise players to leave feedback about their user experience.
• Better Collective. An affiliate brand that engaged in the creation of educational platforms to ensure clear and honest promotional activity among the participants.
• Affiliate Future. An advertising network that can boast of high organic traffic numbers with several million monthly conversions.
• BetOnValue. A prominent affiliate brand that offers extensive reviews on the most popular wagering platforms and generates gamblers’ interest through exclusive features.

Casino Market stresses the significance of an efficient advertising campaign. The number of acquired players directly influences the operator’s profit.

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James Burton The Casino Market partner, the owner of the gambling establishments’ network

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