The major gambling content supplier Scientific Games (SG) became the main collaborator of the scratch card amusement distributor Atlantic Lottery in Canada. The companies will join forces to share content with local customers.
About the Agreement
The parties have been long-time cooperators of one another, having already gone live together in other jurisdictions.
From now on, the supplier will also share its offerings through the operator's platform in the following areas:
- Nova Scotia;
- Prince Edward Island;
- Labrador.
Additionally, the provider is planning on being active in other territories of the country. For instance, Newfoundland along with New Brunswick will also see fresh content.
The lucrative cooperation has been officially prolonged for another 5 years. The provider supplies the partner not only with lotto entertainment but also with a complex gambling system to run its operations. It allows for hosting various activities, such as betting and casino games.
Furthermore, Atlantic is getting some modern technological developments from the supplier, such as land-based products and a user management platform. The companies frequently work on common projects such as the improvement of the retail sector.
Insight from Executives
Maureen Wojick, the representative of the lotto group, said that the collaboration has been very solid for a long time and that it greatly helped the development of her company. In the official's words, the scratch game production has upped its sales by 10% compared to the previous year.
The executive stated that the group always uses all the available data to figure out customer preferences and adjust its content to them. The company's goal is to present a winning lineup that would have universal appeal.
John Schulz from SG spoke about the partner's ability to analyse statistics and use them to the advantage of both groups. In his opinion, paying attention to the data for strengthening offerings is a smart business strategy.
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